Almost everyone has tightened purse strings to ride out COVID-19 pandemic. Our personal , professional and emotional world transformed almost overnight. As cosmetic practices shuttered, all business strategy was on hold indefinitely while we felt our way into a new normal. Now, we are struggling with how to reopen our doors to current and new patients.
Mistake to Stop All Marketing to Ride Out COVID-19
Our new normal does not translate to stopping everything. It’s important to understand the consequences. Think about it. If you are standing still, competition is appearing while you are not. They appear higher in search results, better social media reach and communication with patients. Whether you realize it or not, standing still is moving backward for your medical practice. In addition, backward can mean going out of business.
Guiding Steps to Revive Your Medical Practice
Many people are still at home as we ride out COVID-19. Thus, potential and current patients have extra time to research solutions for their appearance goals. Implementing Google AdWords is vital to appearing at the top of the search results. It is also important to note that AdWords expertise can improve effectiveness and lower your cost.
- Ask leading questions to identify your goals
- Recommend Pay Per Click (PPC) buys to achieve your strategy
- Suggests integrating PPC into social media for more reach
- Analyzes insights for potential changes
Check out the video below for more information about why organic content does not deliver the results you seek. AdWords has been needed for the last few years to compete for position in online search results. And, it has become even more important in our “new normal” environment that is shaping our future.
As we ride out COVID-19 through 2020 and beyond, our online marketing strategy will continue to change. PUMC can help you create the adaptable foundation you need to stay ahead of your competition. Success is just a phone call away. So, let’s talk.