Is your practice identity as important as your personal identity? You bet it is! Yet, many plastic surgeons allow others to “own” their social media pages. When an employee resigns, your password(s) and ownership of your social media pages may walk out the door with the employee. You need to establish guidelines around your social […]
Online Reputation
False Online Reviews Even More Difficult than Negative Reviews
A recent court ruling regarding Yelp reviews is generating a lot of controversy. Digital Journal reported that a Virginia appeals court ordered Yelp to identify the reviewers who were responsible for seven negative reviews of a carpet cleaning company. In today’s world, knowing how to manage your online reputation is critical to your business success. […]