Have you ever called Customer Service at Amazon or another business, only to be bored with the repetitive on-hold music? Knowing what we know about marketing via on-hold messaging, we have no idea why Amazon chooses to ignore the valuable real estate of on-hold messaging. Callers are figuratively—if not literally—tied to the phone while waiting […]
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How Much of Your Marketing Budget Should Be Dedicated to PPC?
Unlike insurance-based medical practices, physicians in aesthetic practices recognize the need to market themselves, as they do not have a relationship with health insurance companies to list in-network practices on their insurance websites. To that end, how much of your budget should go to PPC? What Is PPC? PPC stands for Pay Per Click. Essentially, […]
Why Is Everyone Worried About ADA Website Compliance in 2021?
It was just over a year ago that the entire country shut down due to the global COVID-19 pandemic. Elective surgeries and all non-essential doctor visits were postponed. As this occurred, private practices across the United States were forced to transition into a virtual setting to survive. This last year has been tough financially on […]