5 Marketing Must Do’s for Plastic and Cosmetic Practices! Technology innovations and changes are fast, and website trends are no different. PUMC recommends the following items to stay on top of to ensure that as browsers can find your site and once arrive site they are engaged to convert to consultations. 1) WEBSITE DESIGN FRESHEN-UP […]
2021 Advisories
“ZOOM FACE ENVY”…IS IT A THING? Don’t Lose Your Market Share
Yes, it’s true! Just read this April 2021 article in The Economist. As men and women spent countless hours on Zoom and other video-conferencing platforms during the pandemic, they couldn’t escape the camera and began researching facial cosmetic enhancement services. The result is that cosmetic enhancement surgeons saw a significant increase in inquiries and online […]
New Google Policies and Regulation
Perhaps you have been keeping up with the myriad of changes Google has begun to implement. The news about the Google updates will continue to trickle our over the next months. We want to make you aware of the information as PUMC receives it and analyzes the impact on your website and any clients with […]
Avoid being sued for American with Disability Act (ADA1) Violations!
PUMC is witnessing an uptick of some of our clients and other physicians being sued for ADA violations. There is a group of national attorneys that see this as an easy money-making opportunity to have doctors “settle” to make the lawsuit go away versus trying to fight it in court. What do you need to […]
How to Have a Profitable and Successful Online Consultation
The online or virtual consultation, which has long been used by some practices, is now being used even more widely. The major benefit is you are now able to get a financial commitment for a paid consultation before a patient walks through your front door. However, the shoppers have time, reasons, and other options and […]