Most medical professionals are unaware that approximately 77% of prospective patients seek out and read online reviews as part of their due diligence before selecting a physician, according to a 2020 survey performed by Software Advice. This means that online reviews are (and should be) an integral part of your marketing strategy, as they are […]
Advisory
10 Tips on Dealing with Angry Patients
We’ve all dealt with angry patients and it’s always a challenge, whether it’s a face-to-face encounter, over the phone, or in a post written on Yelp or another online review site. Here are 10 tips to help you deal with these situations. 1 Stay Calm Count to 10, take a deep breath (or several) and […]
Top 5 AI Google Search Trends
Until recently Google’s search engine, Chrome browser dominated the roadmap for search results. In early Spring, Microsoft empowered its browser Bing (2nd place to Google Chrome) with advanced machine learning. Microsoft is planning to go head-to-head with Google in not only the search environment but also the AI (Artificial Intelligence) landscape. Both of these “new” […]
10 Tips for a Superior Before & After Photo Gallery
It’s been common knowledge for many years that your practice website’s written content — both the quality of that content and the volume of it — can make or break your positioning on the search engines. Too little content, or content that isn’t unique can put your website near the bottom of the search engines. […]
What Happens After Cookies Are Gone?
Complimentary PPC Competitor Assessment Contact PUMC today for a complimentary PPC evaluation on your competitor’s readiness for a cookie-less environment. This valuable intelligence can be compared to your Plastic Surgery Practice’s readiness for advertising after cookies. >> Get the Assessment What is a Cookie? You may think you know about cookies, but we assure you […]