A’ la carte meals are fabulous. We choose the number and type of sides to round out our meal. Want to bundle today’s technology? Many companies offer different package deals that bundle Internet service, phone and cable. Or, you can select individual services that you need a’ la carte. It’s all about having a choice, which is much more pleasing than being told what we can have. Today’s marketing choices offer a’ la carte or integrated Internet marketing – which approach is better?
PUMC recommends both. Starting with an integrated Internet marketing plan is critical to the success for plastic surgeons and medical spas. There are a number of marketing tools that you can use, so you need a “map” to take you where you want to go. When you think of your plan as a map, it begins to make more sense. Customized a’ la carte services can plug the gaps, so don’t rule those out. Trends change, and it’s important that you get on board early to achieve the most success. For example, just a few years ago, social media was about connecting with friends (users were primarily young people). Today, social media is a must in your integrated Internet marketing plan.
You can choose Google services a’ la carte. Apps, Google Ads, Google+, landing pages, QR codes, mobile website, SEO, YouTube and more. But, it’s where these services fit into your overall marketing plan that makes the difference in success. It’s not enough to just have them listed as a marketing tool; you need to actively engage and work the plan. In other words, if you’re going to talk the talk, you need to walk the walk when it comes to an integrated Internet Marketing plan.
Starting with a marketing plan developed to meet your goals and objective is important. Look at the marketing tools available, and decide which ones offer the best connection with your patients. Review your SEO, and decide which marketing tools can keep you at the top. After you have an approved plan that is solid, review it once again. Look for gaps this time – gaps that you can plug with a’ la carte services. Now, you’ve covered your bases with a marketing plan that is uniquely designed and customized to achieve your goals.
As a plastic surgeon or a medical spa, you need to integrate your marketing tactics to differentiate your services from your competition. That’s what brings in new patients and retains current patients. A’ la carte marketing services can cost more and produce fewer results. It’s the integration into your overall marketing plan that makes them cost-effective and successful.
The time to move is now. You can do it on your own. Don’t beat your head against the wall or test tools by trial and error. If you aren’t sure of what you’re doing, you can save time and money by asking for help. At PUMC, we have experts in every marketing area because it’s what we do…every day and all day. We offer integrated Internet marketing solutions or a’ la carte services. Contact us to discuss how to make your practice more successful.