What Happens After Cookies Are Gone?

Complimentary PPC Competitor Assessment

Contact PUMC today for a complimentary PPC evaluation on your competitor’s readiness for a cookie-less environment. This valuable intelligence can be compared to your Plastic Surgery Practice’s readiness for advertising after cookies.

>> Get the Assessment

What is a Cookie?

You may think you know about cookies, but we assure you there are plenty implications that you want to be aware because you could be blindsided in terms of your Internet marketing results. If your consumers have been using mobile phones, desktop computer or tablet via browsers; such as Google’s Chrome, data specific data is collected that you as businesses have been able to use to sell your services more effectively.

Because Google collected data such as, names, telephone numbers, even the city, state of consumers, lawsuits were brought by various EU and US to stop Google’s use of cookies in online ads. Google’s attempted to address these lawsuits by initiating an opt-in for the use of cookies with questions such as, “Would you be willing to share information by virtue of having cookies put on your hard drive to let the advertisers know more about you?” Only 20% of the people consented to opt-in. This solution was a less than an adequate response to the problem of using cookies to target ads to prospective buyers. Therefore Google has accepted they now must move to a non-cookie environment.

What Does a Cookie-Less Ad Environment Mean for You?

1. The results are that pre-qualified lead volume is going to drop somewhat.
2. Ad acquisition costs and ad agency work is going to increase because the reporting is going to be less precise.
3. Your decisions will be more critical in terms of how you advertise and when you advertise
4. Mobile device growth, which is now up to 80 to 85% in most markets meaning the amount of space on a mobile device is so limited that there are very few first, second, or third level results that are seen.

What Are My Options To Get Ready For Life After Cookies?

As a result, PUMC is taking proactive optimization action steps to enhance our Plastic Surgery Practice clients’ ability to not only increase their PPC results, but also maintain what’s left of their organic SEO position. There is still time to act and change your Internet marketing strategies and campaigns but you must act.