Until recently Google’s search engine, Chrome browser dominated the roadmap for search results. In early Spring, Microsoft empowered its browser Bing (2nd place to Google Chrome) with advanced machine learning. Microsoft is planning to go head-to-head with Google in not only the search environment but also the AI (Artificial Intelligence) landscape.
Both of these “new” technologies were in place before AI became a buzzword. The difference is these advanced generative AI technologies are now on digital steroids! Keep reading to know more.
How Do Search Engines Use AI?
Narrow Artificial Intelligence Search Engine algorithms have been used for some time, and now AI machine learning is being used to:
- Provide chat responses
- Determine users’ intent behind their search query
- Answer detailed questions with custom search results and comparisons
- Understand synonyms and show search results with synonyms of search terms
- Use language processing to predict our words and meaning
- Improve ad quality and ad targeting based on our search history
- Use our search history to determine precise search results
- Detect patterns and identify spam and duplicate content
- Identify new signals for ranking results when presented with unknown search terms
AI generative machine learning helps improve personalized search results better and faster. Cookie-cutter approaches will not satisfy the ever-evolving digital needs in presenting your helpful, reliable, people-first website content to rank higher on search engines. Google Chrome and Microsoft Bing ensure that the content they highlight is safe and relevant to the users’ search intent.
This generative AI environment requires PUMC to collaborate more closely with you to receive the best SEO results.
AI Google Search Trends We Are Watching
As SEO practices evolve in this new super charged environment, keeping up-to-date with the recent trends is challenging. However, as we work together you will be prepared for the competition that will have access to these game-changing tools. So, roll up your sleeves and get ready to take notes – here are five of the top Google search trends in 2023:
Trend #1: Mobile-First Indexing
Today, nearly 92.3% of internet users access the needed information using a mobile phone. The rise of smartphone-only users has made mobile-first indexing the standard for Google, Microsoft, and social media channels. Therefore, ensuring your mobile site is as comprehensive as the desktop design is critical. Your website must be fully functional across different screens and devices. PUMC also uses Google Search Console to keep track of the site’s performance and makes changes when needed.
Trend #2: Optimizing For Voice Search
The voice search feature allows the users to look for information by speaking into their devices through assistants like Apple Siri, Google Assistant, or Amazon Alexa. As of 2023, around 4.2 billion voice assistants are in use, and they answer an average of 93.7% of search queries. Today, over a billion searches occur every month, and 50% of the adult US population uses this feature instead of typing. That said, PUMC optimizes your website pages for voice commands apart from text-based searches. Voice search is growing, and you’d want to grow with it too.
Trend #3: Machine Learning & AI
From content creation to link building and optimization, AI tools will influence every aspect of precision SEO. Machine learning, a form of AI, helps automate tasks, identify patterns, and provide relevant and personalized results. These tools can access a large amount of data and identify patient communication opportunities. Hence, you’ll have to adapt to these changes to give yourself a competitive edge while PUMC is scaling your SEO efforts. Be sure to read our recommendations in your quarterly reports.
Trend #4: Local SEO Strategies
Crafting solid local SEO strategies will continue to be on top as more people look for local aesthetic practices and services through their smartphones. Therefore, if you haven’t already, you must claim your Google Business Profile, Bing Places for Business, and Apple Business Connect Profile, improve visibility by listing your business on all relevant local online directories, and encourage satisfied patients to leave reviews. Ensure your business information is accurate and updated regularly so you don’t miss out on any good opportunities. PUMC uses location-specific keywords on your website and our Global Online Reviews (GOR) system provides automated Listings Management. Contact us if you are interested in GOR.
Trend #5: Featured Snippets
Featured snippets are your golden pass to Google’s first-page ranking. They are also a magical doorway to gaining organic traffic and remaining in prominent search positions for months. Basically, featured snippets are an excerpt of the content (in bullet points or numbered lists) and appear before URLs on the search results page. The idea is to quickly provide answers to the user’s search terms and get your target market to reach you without much hassle.
So, there you have it. We hope the help you have gained a better understanding of the Impact of AI on Search Results.
Still have questions or need assistance? PUMC SEO professionals can help! Schedule a consultation to know your options.