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"How to
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PUMC's decades of expertise with the challenging
media of Yellow Pages removes the mystery and pain out of
reducing the Yellow Pages budget while building your
Internet cosmetic Image
marketing campaign. If you are
now advertising in Yellow Pages a carefully re-engineered Yellow
Pages campaign, proper staff
training and
modest investment of $12,000 to $15,000 will still yield an ROI
of 300% to 500%. A
strategic campaign with tight budget covering only the
absolute and most cost effective Yellow Pages options should be
considered by all cosmetic and aesthetic practices. We know all
of the tricks of this industry and have data on all of the
deadlines and most of the deals options that Yellow Pages reps
use as leverage to put you in a panic. If required PUMC's
consultant will meet by phone with the Yellow Pages
representatives to act as a buffer from their high pressure,
sales tactics.
With PUMC assistance you will get what you
expect and save valuable time and
money!
What should your Yellow Pages
budget be?
How do you select which are
the best books to use?
How do you determine which
headings to advertise?
Where do you place your major
ads?
Which Yellow Pages Internet
options should be considered?
Developing the best cosmetic
image marketing strategy
The most baffling print media
choice for cosmetic plastic surgeons, cosmetic dermatologists
and MediSpa and medical spa practices is Yellow Pages
advertising. One of the reasons is the Internet is now replacing
the then need to use Yellow Pages on a grand scale. PUMC has
perfected a program to achieve extremely effective Yellow Pages
results with a select, well designed marketing campaign using a
fraction of the funds previously allocated to Yellow Pages.
Timing and critical understanding of the Yellow Pages industry
strategies for force practices to over spend is required to get
the best results from this medium.
The budgeting decisions are complicated by the fact that a
practice is faced with a growing list publishers with multiple
books, multiple headings and even Internet advertising option
seeking funds from the practice's own Internet campaign. Yellow
Pages reps see their books as “the only way.”
Our team reviews all of the effective options for Yellow Pages
advertising which include different headings offered, space ads
versus in-column, special listings in the fronts of sections,
multiple listings and other often complicated options offered by
the Yellow Pages companies. We also explore areas outside of
your immediate vicinity by researching buying and travel habits
in outlying communities. If opportunities are discovered, then
recommendations are made within the outlying books. Depending on
your location this may mean advertising in neighboring states,
which could provide you national rate reductions.
PUMC then develops ad copy concepts that incorporate your other
print media concepts as well as your Internet presentation into
the ad strategy. We take into consideration the need for color,
white knockout and other graphic options that are offered by the
publishing companies. We then work with the Yellow Pages
companies, your own designer or develops ads with our own
in-house designers. Realizing that if the ads are developed by
the Yellow Pages companies there are no additional costs, PUMC
will try, whenever possible, to utilize the publishing
companies’ own art departments. However, PUMC will act as the
art director and review all ads that are developed.
Once the final decisions are made and the insertions given to
the representatives, PUMC reviews all of the contracts to insure
that you, as the PUMC client, receive the most effective offers
and specials that can be made. PUMC is unique because although
we believe in Yellow Pages advertising, because we do not get a
commission on the campaign we work very hard to insure that you
have the best visibility with the most effective use of funds
expended.
PUMC then develops specifications for tracking mechanisms to be
utilized by your staff to track the effectiveness of the Yellow
Pages Advertising Campaign throughout the year.
To receive information on how you can take advantage of PUMC’s
expertise, click on “contact Us” to reach our Yellow Page
Advertising Campaign staff, or call us toll free at
800-272-8436.
Your Yellow Pages campaign must now relate to your Internet
campaign. PUMC has unique credentials in these two areas.
