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Learn how to conquer
Yellow Pages
Advertising and maximize your Yellow Pages investment for increased
inquiries to the practice, closed consultations and surgeries.
The
Yellow Pages continue to
be the most baffling and
frustrating form of advertising. "You can’t live with them and you
can’t live without them." The tendency is to avoid the Yellow Pages reps
as long as you can. They are truly one of the most aggressive salespeople.
They use every scare
tactics known to man to get you to commit to programs you are not even
sure will work. And now to make matters worse all of the publishers are
adding multiple headings throughout the books so that you have to leave
your "comfort zone" of physicians and surgeons, M.D. and place ads all
over the books.
How do you stay on top of
this complex and rapidly growing form of highway robbery? Let PUMC provide you some
essential methodology (quick and easy tips)
and benchmarks to meet your Yellow Pages reps "head on" and win in the
Yellow Pages Advertising game.
Remember, today,
Yellow
Pages is still the most often used media for individuals considering
cosmetic procedures.
Bookmark
our site for future Online Tutorial dates on this topic.
Click here
to see a video excerpts from a recent Online Tutorial on yellow pages
advertising.
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