EXAMPLE- ON-LINE
COMMUNICATION CENTER FOR A
CONSULTATION PRODUCTIVITY ANALYSIS (CPA)
TABLE
OF CONTENTS
The Patients Unlimited Marketing
Success Evaluation Consultants Consultation Productivity AnalysisTM
is an efficient and cost effective program that provides your practice
with a critical and expert examination of your practice’s efficiency at closing
consultations into surgeries and major procedures.
Step 1 – PUMC creates a Practice Database to define
precisely where you are now.
• Total number of consultations
• Consultation source:
– Referral source
– Location of prospect
• Closure rate
• Type of closure to what service
• Revenue per closure
The CPA features PUMC's expert mystery shopping of your top five competitors
Step 2 – PUMC employs its proprietary CPA
Practice Database to forecast where you should be.
Analysis of your practice compared to similar practices in PUMC’s 600+ plus
database of successful cosmetic practices generating $2 million+ plus annually.
Cosmetic Consultation Productivity Analysis
1.
Sources of Consultation
2.
Referral Source Analysis
3.
Closures of Major Surgeries
4.
Patient Distribution Map
5.
Zip Code Demographics
6.
Internet and Yellow Pages Zip Code Origin
Mystery Shopping & Competitors
1.
Mystery Shopping
A.
Competitor #1
B.
Competitor #2
C.
Competitor #3
2.
Competitors
ASPS Doctors
A.
John Teichgraeber, M.D.
B.
James Grotting, M.D.C.
AAFPRS Doctors
A.
Saul Asken, M.D.
B.
Stephen Wall, M.D.
AACS Doctors
A.
David Hiranaka, M.D.
B.
Paul DesRuisseaux, M.D.
A documented summary of marketing
recommendations and suggestions to improve your marketing results and
consultation productivity.
Benefits
• IDENTIFY your REAL closure ratio
• IMPROVE your closure ratio
• INCREASE your bottom line
• Expert’s diagnosis and specific directions based on your
specific practice data.
• Availability of expert support services.
As a result of Patients Unlimited Marketing Consultants’ 33 years experience in
conducting audits of thousands of practices we are able to expertly diagnose
problems that impede your practice’s economic success. With this service we are
quickly put into a position to provide you with recommendations to improve the
economic vitality of your practice.
Fee $9,500 to $12,000 for a solo practice with one location. Fee depends on the
quality and method of data provided to PUMC. An on-site visit and on-site staff
training can be provided for an additional fee if required