Development of a
cosmetic -aesthetic pre-practice assessment questionnaire to
facilitate your providing key information
Review of the
shopping habits within the practice and
shopping keys identified competitors
Review, analysis, and critique of all of
your advertising, promotion tools, tracking system, office information
system, practice management software and a probing examination
of all available promotion
opportunities including, Yellow Pages, print media, and
Thorough review of all information
provided in the pre-practice assessment questionnaire.
Pre on-site phone
consultations to confirm that the overall consultation should
proceed and that PUMC has viable hypotheses to present to you
Comparison of all information received
in the questionnaire with our over 500 similar practices.
Development of indices of performance criteria for
Uploading all outcome of the analysis
and critique of your practice onto a secure Web site for
On-site review of the analysis and
critique of your practice, staff, and location.
Define the marketing data requirements of your practice's
marketing and tracking software working with your
Review the practice’s plans for any new facility, office
equipment or system needs, i.e., lasers, phone system,
and phone-handling procedures.
Critique patient-encounter procedures, the
consultation process, and follow-up techniques.
Review your practice’s patient communication
protocol, practice management and marketing software
cosmetic -aesthetic practices decorum in the presentation
Provide detailed verbal recommendations for the
practice's marketing systems, marketing potential, and
Review all documentation used by
the practice and staff during the consultation process
including photo albums, computerized imager, and
letters of testimony.
Conferences with key practice personnel
An economic and income forecast of your practice's surgery income
Appraising the appropriateness of our
office systems for the marketing effort
Phone conferences at strategic points
throughout the assessment
Specific recommendations in the form of an
cosmetic -aesthetic income
projection or income forecast for your practice, documented
Marketing Action Plan, to achieve the projected income, a budget
guideline, and timeline for all promotional activities including:
Training recommendations for the
Facility enhancement recommendations.
service offerings including technology,
skin care services and skin care offerings.
Advertising and promotional campaign for all print media
Recommendations for Image presentation and public relations.
Provider and referral source relations.
Outside support service.
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additional information on
practice development services.
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1 Also known as medical spa, medical spas
and medi spa including a franchise, but not to be confused with Day
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