PUMC identifies the key competitors of your practice within your area and
Internet and in-person surveys of their practices or
goal of the Mystery Shopping or secret shopping
process is to determine your competitors' marketing
methodologies, pricing strategies, staff
training/sales skills, types of services offered, Internet
presence and method by which the competitor handles call inquiries
and consultation transactions.
From this process PUMC
is better able to provide recommendations for pricing your services,
results of promotion, patient seeing
protocol and inquiry handling based on the findings from the
has found that it is critically important to know what the other
cosmetic surgeons, plastic surgeons and other cosmetic
specialists are doing to advance their practices. Your staff
can therefore be better prepared with refined
training to handle inquiring calls
researched Mystery Shopping data obtained through
PUMC's unique survey process is then included in online
reporting and analysis within a secured interactive Web site for
client updates. Along with specific information about the key competitors,
PUMC conducts research on all of the cosmetic medical specialties
or MediSpa1 services within a specific radius that could be considered competitors
and provides links to their Web sites, if available.
goal for each client is to make the client the marketing
leader. By attending one of PUMC's trainings or
current events you will meet members of PUMC's
professional team and be in a position to exploit PUMC's
experience gained over more than three decades.
known as medical spa, medical spas and medispa and medspa including a
franchise model but not to be confused with Day Spa.