develops customized media plans that are geared to provide
effective results for the practice. The Media Plans are
developed to be tracked and are focused on bottom line.
a sound and affective Media Plan requires not only
understanding the media but also understanding the target
markets of the cosmetic surgeon, plastic surgeon cosmetic
and cosmetic dermatologist. Therefore we know the goals of the practice.
is not depending on agency commissions to operate our
business. Therefore, our goals are to insure the most
effective results, as part of an integrated program
appreciating that media is not the only avenue of promotion.
are also sensitive to the need for a workable budget that has
flexibility to allow for “specials” that could come up
during the course of the year but also includes benchmarks for
educates the client and client staff to the “ins and outs”
of each type of media to insure that they make decisions based
on sound business
experience, not fear tactics.
PUMC can also assist in the development of ad
content and strategies to insure that the visibility is
1 Also known as medical spa,
medical spas and medi spa including a franchise but not to be
confused with Day Spa
PUMC’s Media Plan for
your practice will include, but is not limited to:
Ask about the future
Webinar or e-seminars
is developed on a monthly basis to assist in maintaining
control of expenses.
Click on the hyperlink for
additional information on
practice development services.
PUMC's goal for each client is
to make the client the marketing leader. By attending one of
PUMC's trainings or
current events you will
meet members of PUMC's professional team and be in a
position to exploit PUMC's experience gained over more than