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2012 Practice Income Forecast - Reputation management

 

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2012 COSMETIC SERVICES MARKETING ALERT!

        YOUR PRACTICE COULD BE DESTROYED BY A REVIEW SIT

    WSJ Link-The Net Doesn't Forget

 Five Actions to take for Effective Internet Reputation Review Control and Management

We are now providing the following Effective Reputation Management Tips for cosmetic surgeons and specialists that will help your online reputation and brand management. How to remove bad or negative ratings or prevent them before they start.

1. Maintain a complete profile for yourself and practice on sites that rank physicians.

Cosmetic specialists and surgeons should be proactive about encouraging their patients to rate them online review sites. You can remove a few but not many. Your best strategy is to be proactive Steps as simple as sending your patients a follow-up email after a visit, giving them a card to take with them, and even drawing attention to existing positive ratings, can be very good, yet subtle ways to get the public talking about you in a positive way online. Care should be exercised not to pressure your patients, but encourage them to share their positive experiences with others. One of the best antidotes is to direct them to some of the positive patient success stories and reviews on your Web site.

This is the first step, and arguably the most important. The key to successful management of online reputation is about establishing authority, so get out there early on and dominate the space with positive reviews your control.  Review Sites like WebMD give cosmetic specialists the chance to add information about practices brand online, and the cost to physicians is only a few minutes to register. The benefit in having current and accurate information about a practice online cannot be understated, and Web-savvy patients will recognize the efforts to engage them online and listen to feedback.

    

WHAT WE DO BEST

 

 

INTERNET MARKETING

·        Web Design & Redesign

·        Web Hosting & Technology Support

·       Video & Audio Broadcasting

·         Virtual Facility Tours

·        Web Maintenance

·       Search Engine Optimization

·         Performance and Management Reports

STAFF TRAINING

·         Consultation Closure Training

·         Personnel and Staffing Management

·         Staff Training

MARKETING CONSULTATION

·         Patient Satisfaction Surveys

    

2. Implement an easy-to-use system for your patients to give their positive feedback.

One very effective and simple way to discourage negative comments on a third party review site is to have an open and active email address. Seriously, it’s that easy. You won’t completely eliminate unhappy or remove patients comments or those looking to grind an ax, but by sending a simple email to a patient after an appointment, making a brief follow-up call or sending out a mailer, goes a long way towards stealing someone’s righteous thunder. In the office, a well-placed sign that invites your patients to express themselves, coupled with the necessary forms, can have a tremendous affect towards making the public feel comfortable talking to you or your staff about their experiences, rather than the entire Internet.

3. Educate your patients on the use of physician-rating and review sites.

It is impossible, and ethically questionable, to prevent patients from using review Web sites that rate doctors. However, doctors can help themselves and their patients at the same time by determining which sites provide the most reputable and relevant information and then directing patients to them. As the number of these types of review sites continues to grow, expect to see items like cost, comments and outcome information in addition to numerical ratings. Forewarned is forearmed, and being aware of which sites have the best, most accurate information will help cosmetic specialists and their patients benefit the most from this technology. Something as simple as a handout with some basic information about the Web sites you have chosen will go a long way toward keeping your patients informed and helping them not only make good decisions about which sites to use, but also to think of their doctor in a positive light.

4. Be vigilant of your reputation online.

By keeping abreast of issues that are commonly brought up when your office is mentioned, you have an opportunity to make relatively simple and effective changes that will nip the problem in the bud. Cosmetic specialists may be surprised to learn that the “biggest” problems many of their patients have is their time in the reception area or the tone of voice that the receptionist used with them. Since review sites tend to value the most recent ratings as most relevant, cosmetic specialists who address things in a timely fashion give themselves maximum benefit. Sometimes acknowledging the problem early on goes a long way to assuaging fears that the office is somehow hopelessly mismanaged. Again, patients appreciate the attentiveness and engagement.

5. Suggest that your patients use doctor-rating sites or the Patient ApprovedÒ service.

It might seem counter-intuitive, but it is a good idea since the vast majority of comments on review sites are positive and not negative. The dissatisfied frequently make a bigger show of their feelings, but they are substantially outnumbered in most positive testimonies and comments cases. The more of your patients who have writing reviews and ratings, the more positive recognition you are bringing to your name/brand, while at the same time improving the site’s accuracy. Everyone wins! A lack of positive ratings is, more often than not, not a sign of a displeased patient base. On the contrary, it is probably because patients with something good to say are unaware of doctor review sites, or the idea hasn’t even occurred to them.

Without a doubt, the one thing cosmetic specialists don’t want is negative user-generated comments on the Internet. We estimate that less than 10% of comments and reviews on the average user-generated feedback site are negative. Unfortunately, in terms of human cognition these traces of negativity have a disproportionate affect on the publics’ opinions, and conversely a cosmetic specialist reputation online. Often a patient vents negatively online because it is the most convenient way to express their frustrations and they are unaware of any alternative. The curious analog to this situation is that most cosmetic specialists find fault with online rating services, because there is no way to respond to negative comments.

Even with these five tips, some cosmetic specialists may not have the time or inclination to mount an online reputation management campaign. We have found that having a list of sites with positive reviews, backed with testimonials, on your Web site to be one of the most effective antidotes. This strategy will turn around a potential patient that brings a negative review to your attention. PUMC's video on this page will show you how to create these success stories quickly at a minimal cost.

The following are two great services to consider.

 

Patient ApprovedÒ

Medical Justice

 

EXPERT COSMETIC SURGERY WEB DESIGN - SEO MARKETING
 
 PLAN AND TRAINING

Integrated marketing Planning solutions!

It is now time to protect the practice bottom line and market share using an integration of Internet technologies, proven marketing methods of Internet / SEO / social media and branding programs. Also, let's not forget the need to fortify staff sales skills as various market experts projects that the cosmetic services market will reach $50 billion dollars by 2012.

 

Cosmetic surgery product demand (e.g., dermal fillers, laser dermal resurfacing) is projected to continue to grow with less invasive procedures. Surgical and non-surgical procedures for fat solutions continue to grow with fierce price competition. Minimally invasive surgery (MIS) procedures and non-invasive services have now become a staple for core cosmetic specialists.

With the advent of new technologies more non-core cosmetic physicians are entering the cosmetic services market. These factors have amplified the effect of commodification effect of the industry. These shifts can not be reversed.   

 

 

Let PUMC Help You With

Marketing Plan Development

Find a consultant or advisor in cosmetic plastic surgery and MediSpa or medical spa market forecasting of trends and revenue expansion opportunities, marketing seminars, market plan design and symposiums.

 

 

 

1 Also known as medical spa, medical spa and medi spa including a franchise but not to be confused with Day Spa 


PUMC has provided services to cosmetic specialty clients in every region of the United States, Canada, and eastern Australia for more than two decades. We provided integrated marketing solutions for every type of market.

PUMC’s team is comprised of leading marketing, management, advertising, design and internet professionals in the industry. Our team has hands-on experience in marketing and management of cosmetic specialty practices. Additionally, PUMC has served as expert witnesses on critical practice business matters and experts who assess critical operational problems in cosmetic surgery practices. Enhancing cosmetic specialists’ performance and revenue through practice assessments, proven marketing programs and systems are PUMC's core expertise. Drawing on a 500+ cosmetic plastic surgery client database we are your answer for an integrated marketing solution.
The PUMC team is composed of cosmetic surgery marketing professionals with established records of success in each specialized aspect of practice marketing and management. PUMC has maintained its leadership position by providing customized results tailored to meet each client's needs. PUMC's personalized approach to addressing client problems has proven to be predictably effective. Ask our clients!

Serving clients and customers in:
Alabama (AL), Alaska (AK), Arizona (AZ), Arkansas (AR), California (CA), Colorado (CO), Connecticut (CT), Delaware (DE), District Of Columbia (DC), Florida (FL), Georgia (GA), Hawaii (HI), Idaho (ID, Illinois (IL), Indiana (IN), Iowa (IA), Kansas (KS), Kentucky (KY), Louisiana (LA), Maine (ME), Maryland (MD), Massachusetts (MA), Michigan (MI), Minnesota (MN), Mississippi (MS), Missouri (MO), Montana (MT), Nebraska (NE), Nevada (NV), New Hampshire (NH), New Jersey (NJ), New Mexico (NM), New York (NY), North Carolina (NC), North Dakota (ND), Ohio (OH), Oklahoma (OK), Oregon (OR), Pennsylvania (PA), Rhode Island (RI), South Carolina (SC), South Dakota (SD), Tennessee (TN), Texas (TX), Utah (UT), Vermont (VT), Virginia (VA), Washington (WA), West Virginia (WV), Wisconsin (WI), Wyoming (WY),  Japan, Australia, England. 

Looking for an expert?

Are you considering engaging an expert practice consultant, marketing advisor, surgeon advisor, practice advisor, medical spa consultant or a cosmetic surgery marketing professional to help you with a new practice, new practice location, market analysis, fee/revenue analysis, practice analysis, practice income analysis, Income forecast or to select computer marketing software or practice computer software? Or do you just need a little education and coaching from professionals on aesthetic services marketing?

Look for more than a marketer or marketeer. You can engage true practice management consultants and Internet experts.  If you desire the best cosmetic surgery practice experts, this site will provide expert advice on plastic surgery marketing, cosmetic plastic surgery marketing or facial surgery marketing with ethical promotion within a budget of time and money.

We are Practice Promotion Professionals

If you also require Increased cosmetic surgery income, cosmetic consultations, more consultations, more consulting, more cosmetic surgery patients, more cosmetic surgery, more cosmetic surgery revenue, more cosmetic surgery consultations or how to reduce practice expense, you are at the right site!  You want cost efficient and ethical cosmetic surgery marketing technology for your practice expansion.

To achieve top advertising, promotion and public relations results consider a marketing/medical advertising specialist to transition, expand or grow your practice the right way. Regardless of the advertising media (print or electronic) used to increase revenue, your external promotion and Internal promotion require you to have a practice manager or patient coordinator as your  cosmetic surgery phone consultant.

Maybe you just need training

You can get started with staff education by sending the front office and clinical personnel to PUMC’s patient care coordinator seminar or patient care coordinator training to improve their phone skills to advance your service presentation capacity.  A top notch Plastic Surgery Training Consultant may also be needed. Strategic promotion of your cosmetic surgery services will result in ethical practice expansion resulting in the most successful practice in your community. Maybe Immediate Help is indicated now to start the planning process.  

Practice Management professionals

Most cosmetic specialists new to cosmetic surgery delivery find starting a practice or creating marketing plans, business plans and strategies for practice expansion a daunting tasks. Employing the marketing expertise of  plastic surgery management consultants insures work gets done with precision.  A qualified advisor can provide expert assistance with mystery shopping or secret shopping and surveys of competition, onsite training of your practice staff, documenting your banking package, executing the practice location analysis, practice analysis, practice signage design, refining your presentation of aesthetic surgery, and designing result tracking systems working with your practice software consultant.  These are all essential promotional elements of a practice assessment to be completed with the projected cosmetic surgery income & Cosmetic surgery income-forecasting task as the final step of the assessment process.  After defining a practice identity cosmetic surgery branding or an Image System ( Logo, brochure & Newsletter) is needed.  Future promotional management will focus on cosmetic referral conversion and your consultation closure ratios.  If future legal issues arise, your practice consultant or practice advisor is in an excellent position as your expert witness business matters. Are you: dealing with a time management issue, selling a practice buying a practice , Bringing on a partner or an associate? You will benefit from PUMC's expertise. Who is better qualified to assess or evaluate your entrepreneurial endeavors?

The Internet & Web Design are Key

Marketing consultants-PUMC is the original professional cosmetic surgery Internet consultants and Plastic surgery Internet Specialist Cosmetic Internet marketing, surgery Internet marketing, Web site promotion, advanced Internet presentation, Internet for MediSpa and Internet for cosmetic surgery practice and women plastic surgeon specialty sites  are PUMC’s specialties.  PUMC services include: traffic, shopping carts, site promotion, comprehensive hosting, creative Web site design and comprehensive tracking. Questions about the Internet advertising vs. impact on Yellow Pages advertising

MediSpa promotion professionals

Are you promoting Hyaluronic acid - Fat Transfer -liposuction Perlane™-Sclerotherapy - Botox® - Restylane™, - CO2 Laser - Collagen - Endermologie - Laser Hair - Peels - Skin care- Dermatology-Velosmooth-Thermage -IPL- Skin filler marketing - facial enhancement promotion - Cool Touch - Pulse Light Laser - MediSpa Services - MediSpa Closure Ratios - Big Ticket Procedure-Mesotherapy-medical spa franchise -Marketing skin fillers-MediSpa Promotion -MediSpa expansion. You have selected the right organization.

PUMC specializes in: medical spa franchise marketing-medical spa promotion-MediSpa marketing-medi spa advertising-medical spa management-MediSpa management-marketing of lasers-Skin resurfacing-light source-Fraxel, Thermage- bariatric-Dermal Filler Marketing-Photopneumatic (PPx) therapy-Mesotherapy-Featherlift-TreadliftTM- Swift lift- SwiftliftTM -medical weight loss-Velasmooth-MediSpa public relations-MediSpa incentives and hiring & employment plans for aesthethicians/esthethicians-MediSpa Web sites-MediSpa location selection.  


New! On-line Training!

January 12th - Online

 Webinar

           11:30 AM, EST  -  11:30 AM, PST

    Steps to Prevent The 2012 Economy and

    New Competitors From Eating Your Lunch?

REGISTRATION

 

 

    American Academy of Cosmetic

      Surgery
Las Vegas, NV January 18th – 22nd

·         Bridging the Generational Divide

·         How to Develop a Practice Marketing

        Team

      Baker Gordon Symposium
Miami Fl   February 7th - 9th

·         PatientConnectÒ + Patient ApprovedÒ 

       = Bonus Revenue

·         New Practice Building Opportunity for your

·         Surgical Center…Don’t miss this

        unique opportunity!

 

     The Aesthetic Show
Las Vegas, NV  April 12th – 15th

·         Advance Techniques For Practice

        Success

·         The next Generation of Internet

                Technologies

 

      Society of Plastic Surgical

     Skin Care Specialists
May 1-5, 2012 - Vancouver, BC
Your Marketing Role on Your Team

 

    Multi-Specialty Foundation For
Aesthetic Surgical Excellence

June 6th – 10 th - Las Vegas NV 

·          Making your Online and Offline

        Brand and Voice

·         Congruent Making Money with Social

·         Practice Management/Marketing Forum
Making Lemonade from Lemons

·         Are You Sabotaging Your Own Marketing?

 

 PUMC Videos On YouTube

  

       Mystery Shopping- Patient

           Surveys

       Marketing, Budgeting & ROI

       Staff Sales Training

       Social Media Training

       Patient Surveys   New!

 

Please give us some information. We will give you some great direction.

First Name:*
  Last Name:*
  Phone:

E-mail:*
 
Key Concerns*
 

  

 

 


Plastic Surgeon
St. Louis, MO
SUCCESS STORY!

 

 

Consultation Closure Training CD

Closing callers or leads into consultation or surgery from a phone call, internet e-mail, current patient, advertising lead, phone inquiry and patient referral can be made easy when your receptionist, patient coordinator, or aesthetician is trained by a PUMC professional to handle cash or credit card patient transactions.

Reg Price $125


Order the Consultation Closure Training CD at the new price of $99.
Special offer extended to June 15, 2011

Contact our office at 800-272-8436 to order your CD today.

 

 
 
PUMC has provided services to cosmetic specialty clients in every region of the United States, Canada, and eastern Australia for more than two decades. We provided integrated marketing solutions for every type of market.

PUMC’s team is comprised of leading marketing, management, advertising, design and Internet professionals in the industry. Our team has hands-on experience in marketing and management of cosmetic specialty practices. Additionally, PUMC has served as expert witnesses on critical practice business matters and experts who assess critical operational problems in cosmetic surgery practices. Enhancing cosmetic specialists’ performance and revenue through practice assessments, proven marketing programs and systems are PUMC's core expertise. Drawing on a 500+ cosmetic plastic surgery client database we are your answer for an integrated marketing solution.

The PUMC team is composed of cosmetic surgery marketing professionals with established records of success in each specialized aspect of practice marketing and management. PUMC has maintained its leadership position by providing customized results tailored to meet each client's needs. PUMC's personalized approach to addressing client problems has proven to be predictably effective. Ask our clients!

Our services also include the following:

 
PUMC provides you full-service integrated marketing solutions!
Click on the links below for more information

What do the clients say?

 

Internet Marketing

 

Jump Start Marketing Symposium

 

Practice Assessment

Click here for more information

 

Marketing Plan Development

Marketing Consultation

Staff Training

 

1 Also known as medical spa, medical spa and medi spa including a franchise, but not to be confused with Day Spa 

² Webinar (These are not Webcasts; they are interactive learning sessions) 

 

Are you considering engaging an expert practice consultant, marketing advisor, surgeon advisor, practice advisor, medical spa consultant or a cosmetic surgery marketing professional to help you with a new practice, new practice location, market analysis, fee/revenue analysis, practice analysis, practice income analysis, income forecast or to select computer marketing software or practice computer software? Or do you just need a little education and coaching from professionals on aesthetic services marketing? Look for more than a marketer or marketeer. You can engage true practice management consultants and Internet experts.  If you desire the best cosmetic surgery practice experts, this site will provide expert advice on plastic surgery marketing, cosmetic plastic surgery marketing or facial surgery marketing with ethical promotion within a budget of time and money.

Practice Promotion Professionals-If you also require increased cosmetic surgery income, cosmetic consultations, more consultations, more consulting, more cosmetic surgery patients, more cosmetic surgery, more cosmetic surgery revenue, more cosmetic surgery consultations or how to reduce practice expense, you are at the right site!  You want cost efficient and ethical cosmetic surgery marketing technology for your practice expansion. To achieve top advertising, promotion and public relations results consider a marketing/medical advertising specialist to transition, expand or grow your practice the right way. Regardless of the advertising media (print or electronic) used to increase revenue, your external promotion and internal promotion require you to have a Practice Manager or Patient Coordinator as your cosmetic surgery phone consultant.

You can get started with staff education by sending the front office and clinical personnel to PUMC’s Patient Care Coordinator seminar or Patient Care Coordinator training to improve their phone skills to advance your service presentation capacity.  A top notch Plastic Surgery Training Consultant may also be needed. Strategic promotion of your cosmetic surgery services will result in ethical practice expansion resulting in the most successful practice in your community. Maybe immediate help is indicated now to start the planning process.  

Promotion Management Professionals-Most cosmetic specialists new to cosmetic surgery delivery find starting a practice or creating marketing plans, business plans and strategies for practice expansion a daunting task. Employing the marketing expertise of  plastic surgery management consultants insures work gets done with precision.  A qualified advisor can provide expert assistance with mystery shopping or secret shopping and surveys of competition, on-site training of your practice staff, documenting your banking package, executing the practice location analysis, practice analysis, practice signage design, refining your presentation of aesthetic surgery, and designing results- tracking systems working with your practice software consultant.  These are all essential promotional elements of a practice assessment to be completed with the projected cosmetic surgery income and cosmetic surgery income-forecasting task as the final step of the assessment process.  After defining a practice identity, cosmetic surgery branding or an Image System (logo, brochure and newsletter) is needed.  Future promotional management will focus on cosmetic referral conversion and your consultation closure ratios.  If future legal issues arise, your practice consultant or practice advisor is in an excellent position as your expert witness in business matters. Are you dealing with a time management issue, selling a practice buying a practice, bringing on a partner or an associate? You will benefit from PUMC's expertise. Who is better qualified to assess or evaluate your entrepreneurial endeavors?

Internet & Web Design Marketing Consultants-PUMC is the original professional cosmetic surgery Internet consultants and plastic surgery Internet specialists.  Cosmetic Internet marketing, surgery Internet marketing, Web site promotion, advanced Internet presentation, Internet for MediSpa and Internet for cosmetic surgery practice and women plastic surgeon specialty sites are PUMC’s specialties.  PUMC services include traffic, shopping carts, site promotion, comprehensive hosting, creative Web site design and comprehensive tracking. Questions about the Internet advertising vs. impact on Yellow Pages advertising

MediSpa Promotion Perfected - A PUMC expert is ready to address your special marketing needs if you are offering: Smart Laser Therapy- Fat Transfer -Liposuction-injection lipolysis networks- injectable -Sclerotherapy - Botox® - Restylane® - CO2 Laser - Collagen - Perlane®- Hyaluronic acid - Endermologie - Laser Hair - Peels - Skin care- Dermatology-Velosmooth-Thermage™ -IPL- Skin Filler Marketing - Facial Enhancement Promotion - Cool Touch - Pulse Light Laser - light source-Fraxel - bariatric-Dermal Filler Marketing-Photopneumatic (PPx) therapy-Mesotherapy-Featherlift-TreadliftTM- Swift lift - SwiftliftTM (Lipo Dissolve marketing Training) - medical weight loss - MediSpa Services -  laser Liposuction - marketing Smart Lipo™  - Smart Liposuction marketing Laserbodysculputing (SM) -  marketing UtraShape - marketing Ultra Shape - MediSpa Closure Ratios - Big Ticket Procedure - Medical Spa Franchise - MediSpa Promotion -MediSpa Expansion - Surgeons Advisors on all New Technologies including Cosmetic Labiaplasty and Vaginoplasty.

General -Yellow Pages Consultants and Advisors - PCC Staffing Training - Target Marketing by Patient Survey and Office Systems Review - New Practice Location Service for Plastic and Cosmetic Surgeons.