If you are a cosmetic, aesthetic, plastic
surgeons,
dermatologists, ophthalmologists, gynecologists vascular specialists,
MediSpas
or medical spa practice your first critical requirement is a
cost effective promotional and advertising concepts. You demand more than a
generalist marketer. A precise promotion campaign is now required
seasoned marketing advisors.
You want a consumer focused campaign based
on a documented Internet based Marketing Action Plan and Strategy.
Your want an income forecast that features built-in
result tracking to avoid wasted dollars.
PUMC's marketing and management consultants will conduct research using
a detailed and exclusive aesthetic
Practice Assessment process based on PUMC's
Seven Indices that creates a documented 12 to 18 month Marketing
Action Plan and Strategy. Your precise plan designed by PUMC's for
cosmetic/aesthetic consumers will include detailed, documented
methodology of all recommended programs for advertising and public
relations activities. The documentation will also feature detailed and
specific action steps, including recommendations for better money
management, promotional management and marketing tracking systems to be
employed by the practice software. The Marketing Action Plan and
Strategy will include a budget and timeline. Your customized Marketing
Action Plan and Strategy will serve as the heart and foundation for your
accountant's business plan and income forecast for
practice expansion. It will also provide the economic base of the
banking package and cash flow projections of the results of your
marketing efforts.
This Marketing Action Plan and Strategy is
a dynamic document concept that is used as the blue print for all marketing
activities (print,
Yellow Pages, electronic,
internet) and enhanced promotion management. The most successful
cosmetic and aesthetic specialist earning $2,000,0000 to $3,000,000 have
expert designed Marketing Action Plan and Strategy that governs all
promotional concepts and activities for the cosmetic / aesthetic/
MediSpa1
practice.
During the credit crunch an expert
Marketing Action Plan and Strategy
is mandatory to obtain the vital capital needed to effectively initiate
a robust flow of cash. Therefore an expert like a PUMC consultant is
needed.
The
PUMC Practice Assessment process executed by a PUMC marketing
and management consultants is designed to assist a cosmetic specialist
in the following Key areas:
-
Starting a new cosmetic services practice
-
Practice expansion requiring an Income Forecast
-
Increasing Practice
productivity
-
The need for better promotion management
-
Selection of practice marketing software
-
Selection of practice management software
-
Selection of marketing tracking software
-
An
expert appraisal or critique
and marketing activity
-
Preparing a banking package
-
The need for a 2009 practice income analysis
-
Better management and
tracking of marketing
-
Better results with existing marketing practice software
-
More cosmetic /aesthetic patients or more consultations
-
income &
profit
Income,
Revenue or fee Analysis
-
Expansion of
the practice's service offerings
-
Desire to improve time management
-
Launching or having problems marketing
a MediSpa practice
-
Needing advice on marketing Mesotherapy
-
Relocation of
a practice within the same area or a different area
-
Selling the
practice or transition out of the practice.
-
Mystery shopping or secret
shopping competitors or survey
patients
PUMC's goal for each client is to make the client the marketing
leader. By attending one of PUMC's trainings or
current events you will meet members of PUMC's
professional team and be in a position to exploit PUMC's
experience gained over more than three decades.
|
|
1 Also known as medical spa, medical
spas and medi spa including a franchise but not to be confused with Day
Spa
Ask about the future Webinar or
e-seminars
