2012 Marketing Plans Are Being Prepared!

 

Plans are keyed to connect Internet & existing patients  

 

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  • Obtain patient comments that will generate business.

  • Add a personalizing twist to proven promotion methods.

  • Assign the RIGHT marketing tasks to RIGHT staff.

  • Take social media off auto pilot...make it work for you!

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PATIENT UNLIMITED MARKETING CONSULTANTS

If you are a cosmetic, aesthetic, plastic surgeons, dermatologists, ophthalmologists, gynecologists vascular specialists, MediSpas or medical spa practice your first critical requirement is a cost effective promotional and advertising concepts. If you have a new practice are you asking how to set up your new practice? You now need more than a generalist marketer. A precise promotion campaign now requires seasoned marketing advisors.

You need a consumer focused campaign based on a documented Internet based Marketing Action Plan and Strategy.  Your want an income forecast that features built-in result tracking to avoid wasted dollars. PUMC's marketing and management consultants will conduct research using a detailed and exclusive aesthetic Practice Assessment process based on PUMC's Seven Indices that creates a documented 12 to 18 month Marketing Action Plan and Strategy. Your precise plan designed by PUMC's for cosmetic/aesthetic consumers will include detailed, documented methodology of all recommended programs for advertising and public relations activities. The documentation will also feature detailed and specific action steps, including recommendations for better money management, promotional management and marketing tracking systems to be employed by the practice software. The Marketing Action Plan and Strategy will include a budget and timeline. Your customized Marketing Action Plan and Strategy will serve as the heart and foundation for your accountant's business plan and income forecast for practice expansion. It will also provide the economic base of the banking package and cash flow projections of the results of your marketing efforts.

This Marketing Action Plan and Strategy is a dynamic document concept that is used as the blue print for all marketing activities (internet, print and electronic) and enhanced promotion management. The most successful cosmetic and aesthetic specialist earning $2,000,0000 to $3,000,000 have expert designed Marketing Action Plan and Strategy that governs all promotional concepts and activities for the cosmetic / aesthetic/ MediSpa1 practice.

During the revovery an expert Marketing Action Plan and Strategy is mandatory to obtain the vital capital needed to effectively initiate a robust flow of cash. Therefore an expert like a PUMC consultant is needed.

The PUMC Practice Assessment process executed by a PUMC marketing and management consultants is designed to assist a cosmetic specialist in the following Key areas:   

  • Starting a new cosmetic services practice
  • Practice expansion requiring an Income Forecast
  • Increasing Practice productivity 
  • The need for better promotion management
  • Selection of practice marketing software
  • Selection of practice management software
  • Selection of marketing tracking software
  • An expert appraisal or critique and marketing activity 
  • Preparing a banking package
  • The need for a 2011 practice income analysis
  • Better management and tracking of marketing
  • Better results with existing marketing practice software 
  • More cosmetic /aesthetic patients or more consultations
  • income & profit Income, Revenue or fee Analysis 
  • Expansion of the practice's service offerings   
  • Desire to improve time management
  • Launching or having problems marketing a MediSpa practice   
  • Needing advice on marketing Mesotherapy
  • Relocation of a practice within the same area or a different area 
  • Selling the practice or transition out of the practice.  
  • Mystery shopping or secret shopping competitors or survey patients

PUMC's goal for each client is to make the client the marketing leader. By attending one of PUMC's trainings or current events you will meet members of PUMC's professional team and be in a position to exploit PUMC's experience gained over more than three decades.

1 Also known as medical spa, medical spas and medi spa including a franchise but not to be confused with Day Spa. Ask about the future Webinar or e-seminars

Free patient referrals to cosmetic and plastic surgeons, facial cosmetic specialists, dermatologists, ob/gyns, general surgeons, medical spas, ophthalmologists, vein surgeons, oral surgeons.

"There are three marketing programs that work   reliably...Internet...Staff training...current patient    relations." G. Washington   

 

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Consultation Closure Training CD

 

Closing callers or leads into consultation or surgery from a phone call, internet e-mail, current patient, advertising lead, phone inquiry and patient referral can be made easy when your receptionist, patient coordinator, or aesthetician is trained by a PUMC professional to handle cash or credit card patient transactions.

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Order the Consultation Closure Training CD at the new price of $99.
Special offer extended to June 15, 2011

Contact our office at 800-272-8436 to order your CD today.

 

 
 
PUMC has provided services to cosmetic specialty clients in every region of the United States, Canada, and eastern Australia for more than two decades. We provided integrated marketing solutions for every type of market.

PUMC’s team is comprised of leading marketing, management, advertising, design and Internet professionals in the industry. Our team has hands-on experience in marketing and management of cosmetic specialty practices. Additionally, PUMC has served as expert witnesses on critical practice business matters and experts who assess critical operational problems in cosmetic surgery practices. Enhancing cosmetic specialists’ performance and revenue through practice assessments, proven marketing programs and systems are PUMC's core expertise. Drawing on a 500+ cosmetic plastic surgery client database we are your answer for an integrated marketing solution.

The PUMC team is composed of cosmetic surgery marketing professionals with established records of success in each specialized aspect of practice marketing and management. PUMC has maintained its leadership position by providing customized results tailored to meet each client's needs. PUMC's personalized approach to addressing client problems has proven to be predictably effective. Ask our clients!

Serving clients and customers in:
Alabama (AL), Alaska (AK), Arizona (AZ), Arkansas (AR), California (CA), Colorado (CO), Connecticut (CT), Delaware (DE), District Of Columbia (DC), Florida (FL), Georgia (GA), Hawaii (HI), Idaho (ID, Illinois (IL), Indiana (IN), Iowa (IA), Kansas (KS), Kentucky (KY), Louisiana (LA), Maine (ME), Maryland (MD), Massachusetts (MA), Michigan (MI), Minnesota (MN), Mississippi (MS), Missouri (MO), Montana (MT), Nebraska (NE), Nevada (NV), New Hampshire (NH), New Jersey (NJ), New Mexico (NM), New York (NY), North Carolina (NC), North Dakota (ND), Ohio (OH), Oklahoma (OK), Oregon (OR), Pennsylvania (PA), Rhode Island (RI), South Carolina (SC), South Dakota (SD), Tennessee (TN), Texas (TX), Utah (UT), Vermont (VT), Virginia (VA), Washington (WA), West Virginia (WV), Wisconsin (WI), Wyoming (WY),  Japan, Australia, England. 

Associations

Dermatology Association

Baker Gordon Symposium

 

 

PUMC provides you full-service integrated marketing solutions!
Click on the links below for more information

What do the clients say?

 

Internet Marketing

 

Jump Start Marketing Symposium

 

Practice Assessment

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Marketing Plan Development

Marketing Consultation

Staff Training

 

1 Also known as medical spa, medical spa and medi spa including a franchise, but not to be confused with Day Spa 

˛ Webinar (These are not Webcasts; they are interactive learning sessions) 

 

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