PUMC has combined the popular,how-to Jump Start Marketing
Symposium with theManagers
Academy to provide a fact-filled, two-daymarketing experience for the
management team of your practice. Finally, you will have the
opportunity to learn proven
marketing systems and the art of practicemanagement specific for cosmetic specialty practices inone meeting.
This combined Symposium will
thoroughly cover themost
cost-efficient, proven advertising and marketingtools available while integrating
essential staffing requirements to insure maximum results for all
promotional
efforts.
The implications of including a MediSpa, injection
lipolyisis or lipodissove in yourpractice will
be addressed.
You
will benefit from over three decades of PUMC'sdiversified experience in designing and managing thepromotional activities of cosmetic
specialists throughout the United States and internationally. The
agency employs a unique style of
marketing, advertising,
promotion and public relations techniques emphasizingstrong fiscal results and
accountability of promotionalefforts.
The PUMC faculty has had a wealth of experience inimplementing
marketing programs not only for PUMCclients but also as Practice
Managers overseeing the staffand budgets exceeding
$500,000.
Learn Best
Practices from the experts who worked the trenches for more than 30
years with over 500 practices.
Dealing with your
media advertising options with the marketing Maze.
What we know for
sure works and why.
Forecasting
market trends and proactively preparing.
Future and
hottest trends of consumer demands.
Post disaster
recovery marketing strategies.
Dominate your
market. Why worry about your competitors?
Revenue expansion
opportunities.
Facility design
lessons learned the hard way by others.
Managing your
marketing efforts through a great Manager.
Why, when and how
to go to the bank.
Practice
acquisition and transfer strategies.
Successful Advertising through
Marketing Program Integration
Advanced uses of
the Internet for Marketing.
Yellow Pages
Strategies.
Print, Radio &
TV....How to make the most of it.
Integration of
the total advertising and promotional effort.
Budgeting the
promotion.
Lessons learned.
Result tracking
using information systems.
Integration of
the total advertising and promotional effort.
Generating More
Revenue...Making Your MediSpa Work
Do you have the
stomach and wallet for a REAL MediSpa?
Defining a real
MediSpa. It's not a Day Spa. Critical differences.
Selecting space,
services and high-tech equipment. How much and how many?
MediSpa
regulations.
How to better
manage your MediSpa and engage staff.
Systems to guard
against financial loss and maximize patient retention.
Your role as
Medical Director.
Bridging Spa
services to major procedures and surgeries.
PANEL DISCUSSION
Opportunity to hear the Best Practices of successful cosmetic surgeons
who have implemented the ideas in their practices and MediSpas. Hear some
of the secrets they have learned.
The PUMC consultants who have assisted them.
The experts' perspectives on income generation, staffing, facility,
transitioning from functional two-day services and much more.
HOSTED RECEPTION
Read below for credentials of our
experienced
practice consultants:
Greg Washington is
President and CEO of PUMC an
International marketing firm based in Los Angeles, California. He is one of,
if not the first cosmetic services marketing professionals. Before
establishing PUMC in 1974, Mr. Washington trained at Merck & Co. and IBM.
Leaving IBM, he created a multi-million dollar medical group from a two man
practice in four years.
Mr. Washington's
innovations include: the first
Patient Care Coordinator training programs in 1974; marketing
consultation services for cosmetic surgeons in 1982;MediSpa
consultations as early as 1989; conducting the first cosmetic services
marketing Symposia in 1990 and pioneering the first Internet
hosting services (ISP) for
cosmetic surgeons in 1995. Mr. Washington has created many cosmetic
services millionaires around the world.
Washington has been a
prolific writer and speaker on the art of marketing cosmetic services that
you must see in action. His articles have appeared in Plastic Surgery News,
Plastic Surgery Products and Aesthetic Buyers Guide. He has also bee quoted
many professional and consumer publications.
Mr. Washington has been
an accurate visionary for more than 25 years.
Lou Haggertyis Senior Vice President of
PUMC and
has been a member of PUMC’s professional consulting staff for more than
two decades. Ms. Haggerty serves as the leader of PUMC’s Management
Consulting Team, the InternetTechnology team, as
well as the Director of PUMC’s
training services. Through PUMC’s facility management services Ms.
Haggerty has also worked as a contracted practice manager for several
cosmetic specialty practices including MediSpa1.She is the chief implementation specialist for marketing and
management recommendations made by PUMC.
She also has worked closely with Mr.
Washingtonin the
implementation of several of the firm’s marketing innovations. Ms.
Haggerty is noted for her precise understanding of the wants, needs and
desires of the cosmetic consumer. She employs an insightful style of
teaching sparked with a rare down to earth and entertaining quality that
few have mastered. According to her students. You will not forget a
training experience with Ms. Haggerty. Since 1980 Ms. Haggerty has
trained thousands of cosmetic surgery staffs throughout
the
US,
Canada
and
Australia.
Yvette
Manard, MPH is a key PUMC strategist who has worked closely
with Mr. Washington
on PUMC’s innovations. She now directs PUMC’s Internet Services
Department and is in charge of Internet marketing strategies and
programs. Ms. Manard is a central contributor to PUMC’s strategic
market research, advertising and promotion, training and staff
development, and new product development. The principal focus of Ms.
Manard’s activities is the creation and retention of a profitable
patient base for a broad spectrum of healthcare providers including
cosmetic specialist, physicians, and hospitals.
Ms.
Manard has 25 years experience in working with medical groups,
hospitals, health plans, physicians, and colleges to maximize their
growth and profitability through cost-effective marketing programs. Ms. Manard
has made valuable contributions to the success of major medical groups
and multi-hospital systems throughout the
United States. She has developed sales strategies and programs for commercial and
senior products and governmental programs, including Medicare and
Healthy Families Ms. Manard
received her masters of public health in Health Services Administration
from the
University
of
California
at
Los Angeles.
Marjorie Brown
Brown
is a PUMC client and the practice manager of Dr. Howard Dawkin’s
cosmetic surgery practice in
Greenville
North Carolina
. She has managed one of the nation’s leading and most stable cosmetic
surgery practices. One of her unique credentials is establishing one of
the first MediSpas on the
Atlantic
Coast
. This MediSpa was established in 1989 with PUMC’s guidance and her special
management know how. She is invited
faculty and has
been an associate of PUMC as a Private Consultant and Trainer for over
15 years. Since 1973, Ms Brown is a marketing professional who was
responsible for converting this solo reconstructive plastic surgery
practice into a total cosmetic center complete with a MediSpa1
more than 15 years ago. Ms. Brown has made presentations nationally and
internationally. She has an exciting story to tell about how her
practice has become a cosmetic surgery leader.Ms. Brown has been a guest presenter for PUMC for more than ten
years.
The
leaders! PUMC
specializes in: medical spa franchise marketing-medical spa
promotion-MediSpa marketing- medi
spa advertising-medical spa management-MediSpa management-marketing of
lasers-Skin resurfacing- light
source-Fraxel, Lipodissolve, Thermage- bariatric- Mesotherapy-Featherlift-TreadliftTM- Slift-
SwiftliftTM -medical weight loss-Velasmooth-MediSpa public
relations-MediSpa incentives
and hiring & employment plans for aesthethicians / esthethicians-MediSpa
Web sites-MediSpa
location selection.
1
Also known as medical spa, medical spas and MediSpa including a franchise
but not to be confused with Day Spa
has been a member of PUMC’s professional consulting staff for more than
two decades. Ms. Haggerty serves as the leader of PUMC’s Management
Consulting Team, the 
Yvette
Manard, MPH is a key PUMC strategist who has worked closely
with Mr. Washington
on PUMC’s innovations. She now directs PUMC’s 
Marjorie Brown