Jump Start Marketing Symposium 2011  

     Los Angeles, California...TBA 

     Thriving In the Recovery!

• Learn Best Practices from the experts who worked the trenches for more than 35 years with over 700 practices.

• Dealing with your media advertising options

• What we know for sure works during the credit crunch and why.

• Forecasting market trends and proactively preparing.

• Future and hottest trends of consumer demands.

• Post recession recovery marketing strategies.

• Dominate your market. Why worry about your competitors?

• Revenue expansion opportunities.

• Managing your marketing efforts through a great Manager.

• Practice acquisition and transfer strategies.

 Successful Advertising through Marketing  Program Integration

• Advanced uses of the Internet for Marketing.

• Integration of the total advertising and promotional effort.

• Budgeting the promotion.

• Result tracking using information systems.

Generating More Revenue...Making Your MediSpa Work

• Defining a real MediSpa. It's not a Day Spa. Critical differences.

• Selecting space, services and high-tech equipment. How much and how many?

• MediSpa regulations.

• How to better manage your MediSpa and engage staff.

• Systems to guard against financial loss and maximize patient retention.

• Your role as Medical Director.

• Bridging Spa services to major procedures and surgeries.

PUMC's  PROFESSIONAL  FACULTY
 The original Marketing Symposium for Cosmetic specialists!

Read below for credentials of our experienced practice consultants:
 

• Greg Washington is President and CEO of PUMC an International marketing firm based in Los Angeles, California. He is one of, if not the first cosmetic services marketing professionals. Before establishing PUMC in 1974, Mr. Washington trained at Merck & Co. and IBM. Leaving IBM, he created a multi-million dollar medical group from a two man practice in four years.

Mr. Washington's innovations include: the first Patient Care Coordinator training programs in 1974; marketing consultation services for cosmetic surgeons in 1982;MediSpa consultations as early as 1989; conducting the first cosmetic services marketing Symposia in 1990 and pioneering the first Internet hosting services (ISP) for cosmetic surgeons in 1995.  Mr. Washington has created many cosmetic services millionaires around the world.

Washington has been a prolific writer and speaker on the art of marketing cosmetic services that you must see in action. His articles have appeared in Plastic Surgery News, Plastic Surgery Products and Aesthetic Buyers Guide. He has also bee quoted many professional and consumer publications.

Mr. Washington has been an accurate aesthetic industry visionary for more than 30 years.

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• Lou Haggerty is Senior Vice President of PUMC and has been a member of PUMC’s professional consulting staff for more than two decades. Ms. Haggerty serves as the leader of PUMC’s Management Consulting Team, the Internet Technology team, as well as the Director of PUMC’s training services. Through PUMC’s facility management services Ms. Haggerty has also worked as a contracted practice manager for several cosmetic specialty practices including MediSpa^1.  She is the chief implementation specialist for marketing and management recommendations made by PUMC.
  
  She also has worked closely with Mr. Washington in the implementation of several of the firm’s marketing innovations. Ms. Haggerty is noted for her precise understanding of the wants, needs and desires of the cosmetic consumer. She employs an insightful style of teaching sparked with a rare down to earth and entertaining quality that few have mastered. According to her students. You will not forget a training experience with Ms. Haggerty. Since 1980 Ms. Haggerty has trained thousands of cosmetic surgery staffs throughout the US, Canada and Australia.

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• Yvette Manard, MPH is a key PUMC strategist who has worked closely with Mr. Washington on PUMC’s innovations. She now directs PUMC’s Internet Services Department and is in charge of Internet marketing strategies and programs. Ms. Manard is a central contributor to PUMC’s strategic market research, advertising and promotion, training and staff development, and new product development. The principal focus of Ms. Manard’s activities is the creation and retention of a profitable patient base for a broad spectrum of healthcare providers including cosmetic specialist, physicians, and hospitals. 

  
  Ms. Manard has 25 years experience in working with medical groups, hospitals, health plans, physicians, and colleges to maximize their growth and profitability through cost-effective marketing programs. Ms. Manard has made valuable contributions to the success of major medical groups and multi-hospital systems throughout the United States. She has developed sales strategies and programs for commercial and senior products and governmental programs, including Medicare and Healthy Families Ms. Manard received her masters of public health in Health Services Administration from the University of California at Los Angeles.

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• Marjorie Brown Brown is a PUMC client and the practice manager of Dr. Howard Dawkin’s cosmetic surgery practice in Greenville North Carolina . She has managed one of the nation’s leading and most stable cosmetic surgery practices. One of her unique credentials is establishing one of the first MediSpas on the Atlantic Coast . This MediSpa was established in 1989 with PUMC’s guidance and her special management know how.  She is invited faculty and has been an associate of PUMC as a Private Consultant and Trainer for over 15 years. Since 1973, Ms Brown is a marketing professional who was responsible for converting this solo reconstructive plastic surgery practice into a total cosmetic center complete with a MediSpa¹ more than 15 years ago. Ms. Brown has made presentations nationally and internationally. She has an exciting story to tell about how her practice has become a cosmetic surgery leader.  Ms. Brown has been a guest presenter for PUMC for more than ten years.   
   

The leaders!  PUMC specializes in: medical spa franchise marketing-medical spa promotion-MediSpa marketing- medi spa advertising-medical spa management-MediSpa management-marketing of lasers-Skin resurfacing- light source-Fraxel, Lipodissolve, Thermage- bariatric- Mesotherapy-Featherlift-Treadlift^TM- Slift- Swiftlift^TM -medical weight loss-Velasmooth-MediSpa public relations-MediSpa incentives and hiring & employment plans for aesthethicians / esthethicians-MediSpa Web sites-MediSpa location selection.  

1 Also known as medical spa, medical spas and MediSpa including a franchise but not to be confused with Day Spa

       Learn more about the skills of owning your market by attending PUMC's Jump Start Marketing Symposium, Webinar or e-seminars

       and workshops.