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Download:  Don't Lose sight of your primary business

Physicians should avoid falling victim to the four common mistakes, marketers says
 

By Kevin Coffee (un-edited original draft)
Featured in Cosmetic Surgery Times Magazine - May 2005
 

Developing a MediSpa1 center within an existing cosmetic surgery practice is once the best ways of creating more major surgery and adding an additional revenue stream to your bottom line. They are also, according to Greg Washington, President and CEO of Patients Unlimited Marketing Consultants, “a good way to run your entire practice into the ground.”
Sometimes success with a MediSpa requires more than simply knowing what to do. Knowing what not to do is equally (and at times more so) helpful in determining successful outcomes as knowing what to do. With this idea in mind, there are four common but critical mistakes practices with MediSpas make that lead them to be under-performing ventures. The key idea underlying these mistakes is not allowing your MediSpa center to become something that it is not.

Don’t let your MediSpa become a Day Spa.
Understanding what a MediSpa is and is not is perhaps the most fundamental error physicians wanting to add a MediSpa to their existing practice make.
     “While it is possible and necessary to incorporate some of the modalities of Day Spa into the MediSpa, the MediSpa should not be allowed to become a Day Spa and doctors should know the difference between the two of them as they consider adding one to their practice,” says Washington. To be clear, MediSpas are facilities that operate under the supervision of a licensed health care professional. MediSpas generally provide spa like services that are true extensions of medical procedures that requires injections, skin oblations and body modifications that are of a medical nature. These procedures are complementary and alternative health practices and treatments provided in a spa-like setting...  

1 Also known as medical spa, medical spas and medi spa including a franchise but not to be confused with Day Spa 

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Cosmetic Surgery Times Article on Medical Spa

PUMC specializes in: medical spa franchise marketing-medical spa promotion-MediSpa marketing-

medi spa advertising-medical spa management-MediSpa management-marketing of lasers-

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