When a new or seasoned practice manager
returns from the customized Manager
Academy Boot Camp
she or he will have experienced a full
day of hands-on, interactive training on
the essential management and marketing
techniques from real managers!
The empowered manager will be tested for
PUMC certification. He or she
will be ready to work with increased
precision with their physicians, staffs
and patients. They will have in their
hands proven knowledge and powerful
tools to increase practice productivity
and profitability.
MODULE ONE - SUPERVISION AND
DEVELOPMENT
As a manager your doctor wants you to
get the maximum productivity out of
each employee. PUMC has found that the
same skills that coaches use
to create winners like, soccer jock,
Clint Dempsey and basketball star
Kobe Bryant also work in a business
setting. The Managers Academy
Boot Camp will show you how to turn even
problem employees into
super-productive and motivated winners.
ABC’s of Supervision and
motivation– key methods to
delegate, motivate yet
effectively deliver criticism and
discipline when needed.
Use of Incentives and a
step-by-step guide to staff training
– use of meaningful praise and
enhanced communication skills to
meet all responding styles.
How to watch the bottom line
while keeping all the other balls in
play -
You don’t have to be a financial
wizard to know how to keep on
budget. Learn
how to use your outside financial
professionals to increase your
bottom line.
Time management at its best–
Learn some valuable “cutting edge
project management techniques that
you can put into work immediately.
Use of the Internet as a
management tool-There is a
myriad of management information on
the Internet that can help you and
your staff to be more effective in
each of your roles. PUMC will
point you in the right directions to
be able to access this information
more effectively.
MARKETING MODULES
You say you are not the marketing
person…well, in this highly competitive
cosmetic
enhancement arena; everyone is in charge
of marketing, sales, closing and
follow-up. Therefore, you need to know
how to be lead and motivate your staff
to bring out their marketing
skills to increase the practice’s bottom
line.
Your Front Line is
Your Staff –We all know
that the doctor is the
last person the patient/client sees,
Therefore if your staff does not
appreciate that they are the most
important key individuals to the
practice your doctor can not perform
his/her role.
In the Managers Academy Boot Camp you
will learn how to:
Keep your staff challenged to be
successful marketers.
Create and Maintain a loyal patient
base
Cultivate solid referral
sources through consistent follow-up
technique.
Best Use of your Internet as your
marketing tool. – As
with management tools, the Internet will
assist you in keeping on the cutting
edge of information to insure that your
practice stays competitive and moves
ahead of the pack.
ADDED BONUS –
Personalized consultation
On the second day PUMC is offering
special personalized consultations with
the leaders to review any specific
area of concern you can bring to be
reviewed in a ˝ hour, one on one
consultation on any of the following
issues:
Staffing/problems
employees/recruitment or hiring
Management report review –
Marketing material review – PUMC
will review your marketing materials
Please note, all information provided
to the PUMC leaders will remain
confidential
and not be shared with any other
participants. These consultations
will be
scheduled prior to the first day of the
seminar and if possible the information
presented to PUMC at the time of the
schedule appointment to allow PUMC
staff time to review so that
consultation will be targeted to
results.
BOOT CAMP LEADERS
Lou Haggertyis Senior
Vice President of PUMC and has been a member of PUMC’s professional
consulting staff for more than two decades. Ms. Haggerty serves as the
leader of PUMC’s Management Consulting Team, the
Internet
Technology team, as well as the Director of PUMC’s
training services. Through PUMC’s facility management services Ms.
Haggerty has also worked as a contracted practice manager for several
cosmetic specialty practices including MediSpa1. She is
the chief implementation specialist for marketing and management
recommendations made by PUMC.
Yvette Manard, MPH is a key PUMC strategist who has worked closely with Mr.
Washington on PUMC’s innovations. Ms. Manard is one of PUMC's top
contributor to PUMC’s strategic market research, advertising and
promotion, training and staff development, and new product development.
The principal focus of Ms. Manard’s activities is the creation and
retention of a profitable patient base for a broad spectrum of
healthcare providers including cosmetic specialists, physicians, and
hospitals focused on discretionary income.
Janet Jordan, CMA-Guest Faculty
Janet Jordan - as a certified medical assistant and a medical business
administrator Janet Jordan brings a unique perspective to the PUMC team.
Her practical experience in the clinical, surgical and administrative
sides of the medical office and surgery center is vast. She has worked
in clinics ranging in size from the one girl office up to 70-physician
multi-specialty clinic. She has spent the last 15 years as the manager
of cosmetic and reconstructive surgery for a facial plastics clinic,
medical spa and certified ambulatory surgery center in Kirkland,
Washington.
Certified Manager Training
Early
Enrollment:
1800.
2PATIENTS (272.8436)
A brief
phone interview is required to ensure that this training
is right for your practice.
then
fax it to us at 323-756-3456. for your
registration confirmation.
2010
- 2011COSMETIC SURGERY
PRACTICE MARKETING
TRENDS
There is now a national
shortage of cosmetic practice managers.
Staffs expected to market
services without having proper training on phone
skills and Internet protocols. They are sending
patients to your competitors.
PUMC's national
clients reported a pick up in all services in first
quarter of 2010
.
Facial
cosmetic procedures demand has been strong during
the economic turndown and are expected to be strong
in 2010.
Minimally
invasive surgery (MIS) procedures and non-invasive
services now create a holding pattern for patients
needing surgical beauty enhancements.
The
Internet
is now rapidly replacing the tried and proven
marketing programs that worked before the turndown.
PUMC has over 35 years of
experience in
training in four countries on the most effective methods of
communications that close surgeries in a sensitive and caring style.
When PUMC trains your staff they will be prepared with the
skills to assist the patients in seeing the benefits of
investing in their enhanced beauty.
You can have
the confidence that your staff has been trained by the
world’s oldest and leading cosmetic surgery promotion
agency. PUMC is the surgeons advisor.
Customer relations for the aesthetic specialist.
The following are
the major areas that are covered during the on-site staff
training.
Confirmation of the competition and target markets
– This allows the staff to identify the right and effective
responses when speaking to specific individuals allowing them to
be more able to address their objections and concerns.
Convert
Phone Shoppers – By identifying the
different types of shoppers and then being ready with answers to
questions and objections, the staff is confident in its ability
to qualify and convert a shopper to a consultation.
Close
Consultations
– Once the shopper is in the office, it is the responsibility of
every staff person to participate in the “close.” PUMC
reviews all of the major techniques and vocabulary to insure
shoppers are confident they have made the right decision by
selecting your practice for their cosmetic surgery needs.
Especially
For:
Receptionists
Practice Managers
Patient Care
Coordinators
Patient
Coordinators
Office Staff
MediSpa Staff
Medical Spa
Personnel
Aestheticians &
Nurses
Cosmetic Specialists
Plastic Surgeons
Physician Assistants
Improving fee-quoting
skills by phone and in-person – Quoting fees is a
vital part of qualifying and closing. PUMC works with the staff to insure
they are capable and confident when quoting fees and reviewing with the patient
methods of payment. This is especially important since most staff members
find difficulty in quoting fees and encouraging an individual to pay thousands
of dollars for services.
Establish Effective
Follow-up
– Most cases are lost because no one calls back or follows up with patients.
Even when a patient has tentatively scheduled surgery, there is a need to have a
detailed follow-up procedure to eliminate any apprehensions on the part of the
patient or family. Additionally, if a person has not scheduled a surgery
but needs to “think about it,” the staff must keep in touch with that
individual. PUMC has found that many cases can be closed if the patient
does not feel too pushed.
Activate Patients to
Refer
– Once patients have completed their recovery, a system should be established to
show them how to refer their friends and relatives for services. PUMC
develops a mechanism that can be used by a designated staff member to meet with
the patients and personally assist them in seeing the benefits of referring.
This section will also cover the HIPAA ramifications in patient referrals.
Call us now for a quote to have one of our expert trainers
come to your office!
1800.2.PATIENTS
ONE CLOSED MAJOR
PROCEDURE EQUALS $3,5000 To
$5,000!
PUMC’s training will teach your
staff how to expertly communicate with current and future patients on
the phone, in the office, and over the Internet. When they have the
combination of training by you and PUMC’s professionals, each staff
member will excel in serving the goal of your practice, and the needs of
your patients! PUMC will inspire your staff how to do more than sell
surgeries to patients: We teach them the art of closing and converting
with compassion and caring.
The PUMC
motto is:
“An investment in your staff
benefits your practice” Why not...More patients!
*There is a special discount if an office sends more than four staff and the
doctor also attends.The doctor’s fee is only $300.
*Cancellations:
You may request a cancellation by submitting written notice or by phone to
PUMC 30 days prior to each seminar. A refund, less a $75 service
charge, will be remitted. Cancellations less than 30 days prior to the
seminar shall forfeit one half of the registration fee. No refund will
be extended 10 days prior to the seminar.
cosmetic