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Hilton Waterfront Hotel
Huntington Beach, CA
714-845-8000
Friday, March 19, 2010
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FOR MANAGERS BY MANAGERS!
When a new or seasoned practice manager
returns from the customized Manager Academy Boot Camp
she or he will have
experienced a full day
of hands-on,
interactive training on the essential
management and
marketing
techniques from real managers!
The empowered manager will be
tested for PUMC certification. He
or
she will be ready to work with
increased precision with their
physicians, staffs and patients. They
will have in their hands
proven knowledge and powerful
tools to increase practice productivity
and profitability.
MODULE ONE-SUPERVISION AND DEVELOPMENT
As a
manager your doctor wants you to get the
maximum productivity out of
each
employee. PUMC has found that the same
skills that coaches use
to create
winners like, soccer jock, Clint Dempsey
and basketball star
Kobe
Bryant also work in a business setting.
The Managers Academy
Boot Camp
will show you how to turn even problem
employees into
super-productive and motivated winners.
ABC’s of Supervision and
motivation–
key methods to
delegate, motivate
yet effectively
deliver criticism
and discipline when needed.
Use of Incentives and a
step-by-step guide to staff
training – use of meaningful
praise
and enhanced communication skills
to
meet all responding styles.
How to watch the bottom line while
keeping all the other balls in play-
You
don’t have to be a financial wizard to
know how to keep on budget. Learn
how
to use your outside financial
professionals to increase your bottom
line.
Time management at its best–
Learn some valuable “cutting edge
project management techniques that you
can put into work immediately.
Use of the Internet as a management
tool-There is a myriad of management
information on the Internet that can
help you and your staff to be more
effective in each of your roles. PUMC
will point you in the right directions
to be able to access this information
more effectively.
MARKETING
MODULES
You say you are not the marketing
person…well, in this highly competitive
cosmetic
enhancement
arena; everyone is in charge of
marketing, sales, closing and
follow-up. Therefore, you need to know
how to be lead and motivate your staff
to bring out their marketing
skills to increase the practice’s bottom
line.
Your
Front Line is Your Staff –
We all know
that the doctor is the
last person the patient/client sees,
Therefore if your staff does not
appreciate that they are the most
important key individuals to the
practice your doctor can not perform
his/her role. In the Managers
Academy Boot Camp you will learn how to:
-
Keep your staff challenged to be
successful marketers.
-
Create and Maintain a loyal patient
base
-
Cultivate solid referral sources through
consistent follow-up technique.
Best Use of your Internet as your
marketing tool. – As with
management
tools, the Internet will assist you in
keeping on the
cutting edge of information to insure
that your practice stays competitive
and moves ahead of the pack.
ADDED
BONUS – Personalized consultation
On the second day PUMC is offering
special personalized consultations with
the leaders to review any specific
area of concern you can bring to be
reviewed in a ˝ hour, one on one
consultation on any of the following
issues:
-
Staffing/problems
employees/recruitment or hiring
-
Management report review –
-
Marketing material review – PUMC
will review your marketing materials
Please note, all information provided
to the PUMC leaders will remain
confidential
and not be shared with any other
participants. These consultations will
be
scheduled
prior to the first day of the seminar
and if possible the information
presented to PUMC at the time of the
schedule appointment to allow PUMC
staff time to review so that
consultation will be targeted to
results.
BOOT CAMP LEADERS
Lou Haggerty is Senior
Vice President of PUMC and has been a member of PUMC’s professional
consulting staff for more than two decades. Ms. Haggerty serves as the
leader of PUMC’s Management Consulting Team, the
Internet
Technology team, as well as the Director of PUMC’s
training services. Through PUMC’s facility management services Ms.
Haggerty has also worked as a contracted practice manager for several
cosmetic specialty practices including MediSpa1. She is the
chief implementation specialist for marketing and management
recommendations made by PUMC.
Yvette Manard, MPH is a key PUMC strategist who has worked closely with Mr.
Washington on PUMC’s innovations. Ms. Manard is one of PUMC's top
contributor to PUMC’s strategic market research, advertising and
promotion, training and staff development, and new product development.
The principal focus of Ms. Manard’s activities is the creation and
retention of a profitable patient base for a broad spectrum of
healthcare providers including cosmetic specialists, physicians, and
hospitals focused on discretionary income.
Janet Jordan, CMA-Guest Faculty
Janet Jordan - as a certified medical assistant and a medical business
administrator Janet Jordan brings a unique perspective to the PUMC team.
Her practical experience in the clinical, surgical and administrative
sides of the medical office and surgery center is vast. She has worked
in clinics ranging in size from the one girl office up to 70-physician
multi-specialty clinic. She has spent the last 15 years as the manager
of cosmetic and reconstructive surgery for a facial plastics clinic,
medical spa and certified ambulatory surgery center in Kirkland,
Washington.
Date Friday, March 19, 2010
Location: Hilton Waterfront Hotel
Huntington
Beach, CA
714-845-8000
(Conveniently located between Long Beach
and County Airports.
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