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Upcoming 2010 Events
If
you are attending one of the following conferences please plan to attend
a PUMC consultants' presentations on: staff
marketing management, sales/consultation closure, Internet
Search Engine Optimization
(SEO).
Web
Metrics and
Social media marketing.
Comprehensive
Sales Training-Phone, Internet and Social media
Patients Unlimited
Marketing Consultants
On-Line Webinar
CA
The
44th annual Baker Gordon Symposium
Miami
FL
February
11, 12 and 13, 2010
The Aesthetic Academy 2010- Motivational Management Principles- G.
Washington
Los Angeles, CA
March 27th, 2010
THE
Aesthetic Show 2010
Las Vegas, NV
May
20, 21 and 22 2010
6th Annual
Multi-Specialty Foundation For F.A.S.E.
Facial Plastic Surgery
Symposium
July 14th
and 18th, 2010
Las Vegas,
NV
Download current
Brochure
Clcik!
Additional presentation to be posted
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Two Hours of
highlights DVD of all Webinars available for order soon! |
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Topics covered
• Generate calls, e-mails and
new consultations during the
recession
• Initiate and present featured
procedures that patients want!
• Handle difficult financing
issues and Closing The deal!
• Reduce and reverse
consultation cancellations
• Patient seminars using your
Web and Internet-based social
networks
• E-specials and coupons…don’t
give away the store!
• Design a “Take Over” plan to
secure your competitive
advantage
• Revolutionizing snail mail!
• Social networking update…the
new frontier
• Secrets to how SEO works and
how to use it to your advantage!
• Increase the volume and
quality of E-mails and calls
• Discover how to monitor your
internet results and make smart changes
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Free
Marketing Tips
Advisory
Now is the time to set up a Monday morning weekly
scheduled conference with your practice manager to review the plan for
the week:
● It’s time to reassure and your staff
● Re-establish your in-office seminars
● Train your staff on the tough time’s Critical issues
Read Full Article
AdvisoryEstablish a practice Advisory Group for
patients (six to ten) that have selected you as their aesthetic provider
after consulting with or using other medical aesthetic specialists.
● This is not the time to enter the media advertising war
● Better words for your staff to use during the recession.
Read Full Article
Advisory
There will always be a demand for cosmetic
enhancement services and medical spas! PUMC is confident that practices can do well
during these troubled economic times.
What’s the future for the Cosmetic-enhancement industry?
● Actions to take to stay in the game
● What forms of advertising and promotion is now working as the best
strategy for 2009?
● Why is PUMC advocating video media on web sites?
● Actions you can take to improve your Internet Video effectiveness
Read Full Article
AdvisoryLast week's advisory was postponed because
of the national election, which I am sure consumed everyone’s thoughts
during this economically challenging period. It is now time to re-focus
and re-define the marketing strategies that will reap you the best
return on your efforts and dollars before 2008 ends.
The following suggestions are strategies that will jump start
your New Year. Holiday Opportunity
● Internet Versus Yellow Pages The benefits of Multiple Websites
● Videos On-Line
● E-Casts and Direct Mailing Tips
● Fee Slashing - Don’t do it!
Read Full Article
Advisory Marketing Brief # 5
To be posted December 5,
2008
PAGE LINKS:
A resource center of speaking engagements, seminars, symposia, Webinars,
videos, trainings, information about the aesthetic industry and the
special offer of the month.
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Articles and
Publications by our consultants
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Speaking and
presentation events
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Marketing
training for the physician and manager
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Internet
improvement programs information
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Phone
marketing training for staff
PUMC has valuable advice and guidance as a surgeon advisor to all of the
specialties of surgery, aesthetics, cosmetics and medical spas.
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2009 Events
The Aesthetic Show
Caesars Palace- Las Vegas
Greg Washington
June 5th
Keynote address - The Big Three
Anti-Recession Marketing Tactics
June 7th - General Session
-Expert
Faculty Panel-The Business of Aesthetic
Practice
Multi-Specialty Symposium-Bellagio
- Las Vegas
Fcial Plastic Surgery Symposium
Lou Haggerty
June 3rd-
Moderator - The Art of the Successful
Patient Consultation Process
Greg
Washington
June
5th-Maintaining Market Share in the Downturn
June
6th-Web Metrics
Past Events
Phone Closing Techniques For Staff
December 11th, 2008 4pm PST
In Person Closing Techniques For Staff
And Physicians
January 8th, 2009 11 am PST (To be posted
1-28-09)
Empowering Staff To Be Revenue Generators
During Challenging Times -
How to Make Staff Better Sellers of Your
Services
February 5th, 2009 4pm PST
The Power of "Invertising":-
method for growing your business
by focusing on your existing
patient database. Cross-Marketing
techniques ,Effective outreach
methods.
How To Obtain More New Patients Through
Your Website -
Design Flaws Physicians Overlook
March 12th, 2009 4pm PST
Three Key Elements Of A Power Website
April 9th, 2009 4pm PST
Creating Practice Ambassadors From Your
Patient Base
Better Communications with Past Patients;
May 14th, 2009 4pm PST
Note: All Webinars will be archived and
available for up to 30 days after live
viewing at
www.TAPAmed.org
Click the Image above to view
Video.
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Considering a practice expansion, moving into
the FAT marketing, taking your
MediSpa to the next level?
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Greg Washington's Speaking
Engagements |
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2009 Events
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February
4
Patients
Unlimited Marketing Consultants (PUMC)
Jump Start
Marketing 2009
(Preceding
the Baker Gordon Symposium)
Miami, FL
http://www.pumc.com
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June 4
Multi-Specialty Foundation Facial Cosmetic
Symposium
The Art of
the Successful Patient Consultation Process
- Internet
Metrics
Las Vegas, NV
http://www.multispecialtyfoundation.com
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February
21 & 22
Medical
Aesthetics Expo 2009
Topic is
TBD
Los Angeles, CA (Convention Center)
www.medaestheticsconference.com
June 5
to 7th The
Aesthetic Practice Association
www.TAPAmed.org
ON-LINE PREVIEW BRIEFS
·
BEST
Phone Closing Techniques For Staff
·
In
Person Closing Techniques For Staff And
Doctors
·
BEST
In Person Closing Techniques For Staff And
Doctors
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Empowering
Staff To Be Revenue Generators During
Challenging Times
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How
To Obtain New Patients Through Your Web Site
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Three
Key Elements Of A Power Web Site
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Patient
Communication Technologies That Work Every
Time
Call
for invitation
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Due to dramatic changes in the environment PUMC has developed an intensive
Cosmetic Business Boot Camp February 4, 2009
Doctors you must do more with less!. How? Having the right business model
and having the right staff that is trained to make every inquiry and
consultation count.
The Successful Cosmetic Practice Model for
Tough Times –MD ONLY
Program details to be posted November 15th, 2008
Strictly Limited Seating Reduced price $995
Call 323 756 8371 |
2008 Events
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November
14
The
Canadian Laser Aesthetic Surgery Society
(CLASS)
Managing
Your Laser Marketing In A Challenging
Economy
Royal Palm
Hotel Scottsdale, AZ
http://www.class.ca/ |
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November
1
Lutronic
Laser
Marketing Power In A Tough Economy
(During the
American Society of Plastic Surgeons)
Chicago, IL -
Fairmont Hotel
http://www.lutronic.com |
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July 17
thru 19
The
American Academy of Anti-Aging Medicine
The Future of the Cosmetic Marketplace
Washington, DC
http://www.worldhealth.net
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April 27
thru 29
The
International Esthetics, Cosmetics & Spa
Conferences
What Cosmetic
Consumers Want
San Francisco,
CA
http://www.iecsc.com |
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February
22
The American
Network of Lipolysis
Injection
Lipolysis role in the FAT Market
Collins, CO
http://www.lipolysis-network.com/ |
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November
6
Lutronic
Laser
Marketing Power In A Tough Economy
(During
American Society for Dermatologic Surgery)
Orlando, FL
http://www.lutronic.com |
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July 18
and 19
Jump Start
2008 Mktg Symposium/Mgrs Academy
Credit Crunch
Marketing Solutions for 2008 & Best
Practices for Cosmetic Surgery Marketing
Long
Beach, CA
http://pumc.com/jumpstart.htm |
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June 18
thru 22
Multi-Specialty Foundation
Finding New
Business Opportunities
Las Vegas, NV
www.multispecialtyfoundation.com |
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April 25
thru 27
The American
Academy of Anti-Aging Medicine
Marketing Age
Management Medicine
Orlando, FL
http://www.worldhealth.net |
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February
8
Alderm PA
Marketing Seminar
Successful
Marketing of Injection Lipolysis
Miami, FL
http://www.aldermna.com/ |
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Past 2007 Events
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December
8
MedSculpt™
Marketing Seminar
Marketing
MedSculpt™ for LipoDisslove
Houston, TX
http://www.aldermna.com/ |
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August
25
MedSculpt™ LipoDisslove Seminar
MediSpa Start-Up Realities
The Westin
Kierland Resort & Spa
Scottsdale, AZ
www.alderma.com |
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July 21
Alderm NA
Marketing
LipoDisslove
Century
Plaza Hotel
Los Angeles, CA
www.alderma.com
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June 13
Multi-Specialty Foundation
Improve Your Bottom Line, Nuts and Bolts
Bellagio
Las Vegas, NV
www.multispecialtyfoundation.com |
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April 28
Alderm NA
Marketing
LipoDisslove
Century
Plaza Hotel, Los Angeles, CA
www.aldermna.com |
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August
27
4th Annual Medical Esthetic Conference
Moscoe
Convention Center
San Francisco, CA
www.sdss.tv
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August 4
thru 9
National Medical Association Annual
Scientific meeting
Opportunities for select NMA Dermatologists
in Cosmetic Medicine-“Catch Them by the
Skin!”
Hawaii Convention Center, Honolulu, Hawaii
http://nmanet.org |
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July 27
Patients Unlimited Marketing Consultants
New Directions, New Opportunities, New
Vehicles
Loews Hotel, Santa Monica, CA
www.pumc.com |
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June 3
International Esthetics, Cosmetics & Spa
Conference
Successful Marketing of Medical Spa Services
Las Vegas
Convention Center
Las Vegas, NV
www.iecsc.com |
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Recent
Management Articles
MediSpa: bust or boom?
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PUMC Online Tutorials |
A PUMC Online Tutorial, or Webinar, is similar to an audio
conference: You dial up and listen to the speaker
over the phone while you view the handout or presentation
on your computer screen.
The following are the
upcoming PUMC Online Tutorial topics:
Implementing Cross Promotional
Opportunities
To start the new
year off, this timely Tutorial-Webinar is the 5th in
a series of online trainings the will cover the expert's
techniques of putting all of your promotion programs
together into one effective, cost efficient system that
will drive patients
to your phone, front door and
Internet Web site. This is the session you will not
want
to miss!
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Consultation Closure Training
(CCT) |
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Order the CCT compact disc
at the new low price of $99. Offer expires Dec. 31, 2007.
Contact our office at
800-272-8436 to order your CD today.
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PUMC’s training will teach your staff how to expertly
communicate with current and future patients on the phone,
in the office, and over the Internet.
One closed consultation equals $4000 - $5000!
- January 26, 2008 -
Phoenix, AZ
- March 8, 2008 -
Newark, NJ
- May 31, 2008 - St.
Louis, MO
- July 12, 2008 - Los
Angeles, CA
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Jump Start
Marketing Symposium 2008 and Managers Academy |
The
Jump Start Marketing Symposium and Managers Academy will feature timely and
critical updates
on powerful strategies for Plastic Surgery and MediSpa1
marketing.
Greg
Washington will present critical and new Medical
Spa perspectives during the 2008 Jump Start Marketing
Symposium series... "To LipoDisslove or Not"...location
tips...staff remunerations issues...Internet hook-up
ideas!
- Jly 18 and 19, 2008
- Long Beach, CA
What do the clients say?
Click here.
1 Also known as medical spa, medical
spas and medi spa or medspa including a franchise but not to be confused with Day
Spa
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PREVIOUS EVENTS |
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Best Practices of
MediSpa Marketing
Thank you for attending the Best Practices of MediSpa
Marketing presentation and visiting our Web site.
Handout is available for the attendees of presentation by
completing the form below. If you have attended the
presentation but do not have the password, please call our
office at (800) 272-8436.
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The Medical, Spa, and
Esthetics Conference
Topics covered include: How to grow your practice income base
with cosmetic medicine, five proven and
powerful MediSpa marketing programs, how to
implement tested Internet MediSpa programs
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Latest
Advances in Surgery of the Aging Face
A multi-specialty,
multi-university course, Hilton Head, SC.
Greg Washington was the special guest speaker
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The WSJ "Marketing Maze" Webinar
The Marketing Maze
is a relevant article in light of PUMC’s understanding of the
“commodization” of cosmetic procedures. This has been the
central topic at PUMC’s
Jump
Start Marketing Symposia.
PUMC sponsored a no-charge,
online national Webinar discussion group about this article on
July 17th, at 12:15 PM, PST.
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ARTICLES / PUBLICATIONS |
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Considering a MediSpa1 or medical spa Franchise? Read these
articles.
Developing a MediSpa
center within an existing cosmetic surgery practice is
one of the best ways
of creating more major surgery and adding an additional revenue
stream to your bottom line. They are also, according to Greg
Washington, President and CEO of Patients Unlimited Marketing
Consultants, “a good way to run your entire cosmetic enhancement
practice into the ground.”
Click here to read
the full article
This article focuses on
practice
development work performed by PUMC over the last 15 months and
key industry marketing trends. It is based on the detailed
practice data that PUMC has accumulated on almost 500 cosmetic
surgery, plastic surgery and cosmetic specialty and aesthetic
practices audited by PUMC over the last 24 years.
Click here to read
the full article
Click to read the article:
Page 1
Page 2
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Back to Recent
Articles |
PUMC specializes in
consultation for:
medical spa franchise marketing,
medical spa promotion,
MediSpa marketing consulting,
MediSpa advertising,
medical spa website design,
medical spa management,
MediSpa management consulting, marketing of lasers, Skin resurfacing,
light source, Fraxel®, Thermage™, bariatric, Mesotherapy, Featherlift, TreadliftTM-
Slift, SwiftliftTM , medical weight loss, Velasmooth®
MediSpa
public relations, MediSpa incentives and hiring and employment plans for
aestheticians/esthethicians, MediSpa Web site,
MediSpa location selection
and cosmetic surgery Webinar or
e-seminars
for cosmetic specialists. These are not
Web casts; they are
interactive learning sessions. |
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Today is
