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Closing a caller or lead into consultation or surgery or commitment from a phone call. Jump start Marketing SymposumPractice AssessmentToday is

Upcoming Events Presentations & Publications

CREDIT CRUNCH - SLOW DOWN - RECESSION STRATEGIES

 

                  HOME                                                    PUMC Blog                             

 2010 COSMETIC SURGERY PRACTICE TRENDSTRENDS

  

  Integrated Marketing Specialists                In-Office Consultation Closure Training  Click  Register

 

 

Upcoming 2010 Events

 

If you are attending one of the following conferences please plan to attend a PUMC consultants' presentations on: staff marketing management, sales/consultation closure, Internet

 

Search Engine Optimization (SEO). Web Metrics and Social media marketing.

 

Comprehensive Sales Training-Phone, Internet and Social media

Patients Unlimited Marketing Consultants

On-Line Webinar  CA

 

The 44th annual Baker Gordon Symposium

Miami FL

February 11, 12 and 13, 2010

 

The Aesthetic Academy 2010- Motivational Management Principles- G. Washington

Los Angeles, CA

March 27th, 2010

 

THE Aesthetic Show 2010

Las Vegas, NV

May 20, 21 and 22 2010

 

6th Annual Multi-Specialty Foundation For F.A.S.E.

Facial Plastic Surgery Symposium

July 14th and 18th,  2010

Las Vegas, NV

Download current Brochure

 

Boot Camp By Patients Unlimited Marketing Consultants 1800 272 8436

 

 

 

Clcik!

 

Additional presentation to be posted

Two Hours of highlights DVD of all Webinars available for order soon!

Topics coveredNew consultations during the recession, Internet, handle difficult financing issues and closing consultations, reduce, cancellations, patient seminars,  social networks

• Generate calls, e-mails and new consultations during the recession
• Initiate and present featured procedures that patients want!
• Handle difficult financing issues and Closing The deal!
• Reduce and reverse consultation cancellations
• Patient seminars using your Web and Internet-based social networks
• E-specials and coupons…don’t give away the store!
• Design a “Take Over” plan to secure your competitive advantage
• Revolutionizing snail mail!
• Social networking update…the new frontier
• Secrets to how SEO works and how to use it to your advantage!
• Increase the volume and quality of E-mails and calls
• Discover how to monitor your internet results and make smart changes

FREE SEO PRESENTATION

POWERPOINT DOWNLOAD

 Media Marketing Webinar  

 

Free Marketing Tips      

 

Marketing Advisory# 1
Now is the time to set up a Monday morning weekly scheduled conference with your practice manager to review the plan for the week:
●  It’s time to reassure and your staff
●  Re-establish your in-office seminars
●  Train your staff on the tough time’s Critical issues

Read Full Article

Marketing Advisory # 2
Establish a practice Advisory Group for patients (six to ten) that have selected you as their aesthetic provider after consulting with or using other medical aesthetic specialists.
● This is not the time to enter the media advertising war
● Better words for your staff to use during the recession.

Read Full Article


 

Free patient referrals to cosmetic and plastic surgeons, facial cosmetic specialists, dermatologists, ob/gyns, general surgeons, medical spas, ophthalmologists, vein surgeons, oral surgeons.

Marketing Advisory # 3

 


There will always be a demand for cosmetic enhancement services and medical spas! PUMC is confident that practices can do well during these troubled economic times.
What’s the future for the Cosmetic-enhancement industry?
●  Actions to take to stay in the game
●  What forms of advertising and promotion is now working as the best strategy for 2009?
●  Why is PUMC advocating video media on web sites?
● Actions you can take to improve your Internet Video effectiveness 

Read Full Article

Marketing Advisory # 4
Last week's advisory was postponed because of the national election, which I am sure consumed everyone’s thoughts during this economically challenging period. It is now time to re-focus and re-define the marketing strategies that will reap you the best return on your efforts and dollars before 2008 ends.
The following suggestions are strategies that will jump start your New Year. Holiday Opportunity
● Internet Versus Yellow Pages  The benefits of Multiple Websites
● Videos On-Line
●  E-Casts and Direct Mailing Tips
● Fee Slashing - Don’t do it!
Read Full Article

Advisory Marketing Brief # 5 
To be posted December 5, 2008

PAGE LINKS:
A resource center of speaking engagements, seminars, symposia, Webinars, videos, trainings, information about the aesthetic industry and the special offer of the month.

  •      Articles and Publications by our consultants

  •      Speaking and presentation events

  •      Marketing training for the physician and  manager

  •      Internet improvement programs information

  •      Phone marketing training for staff


PUMC has valuable advice and guidance as a surgeon advisor to all of the specialties of surgery, aesthetics, cosmetics and medical spas.


Free 15 min consultation?

 

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No time for videos? ...Read  why SEO is not BS!

 

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Questions /Comments:
  


 


          SEO   4          Dummies


Proven Recession Tactics to Increase Patient Flow


In Person
Closing Techniques




 

Phone
Closing Techniques

 

2009 Events

The Aesthetic Show Caesars Palace- Las Vegas
Greg Washington

     June 5th

Keynote address - The Big Three Anti-Recession Marketing Tactics

     June 7th - General Session

-Expert Faculty Panel-The Business of Aesthetic Practice

Multi-Specialty Symposium-Bellagio - Las Vegas

Fcial Plastic Surgery Symposium
Lou Haggerty

     June 3rd-
 Moderator - The Art of the Successful Patient Consultation Process

Greg Washington
    
June 5th-Maintaining Market Share in the Downturn

     June 6th-Web Metrics
 

Past Events

 

Phone Closing Techniques For Staff
December 11th, 2008 4pm PST


In Person Closing Techniques For Staff And Physicians
January 8th, 2009 11 am PST (To be posted 1-28-09)

Empowering Staff To Be Revenue Generators
During Challenging Times -

How to Make Staff Better Sellers of Your Services
February 5th, 2009 4pm PST

 

The Power of "Invertising":- method for growing your business

 by focusing on your existing patient database. Cross-Marketing

techniques ,Effective outreach methods.

March 19th, 2009 5pm PST


How To Obtain More New Patients Through Your Website -
Design Flaws Physicians Overlook

March 12th, 2009 4pm PST

Three Key Elements Of A Power Website

April 9th, 2009 4pm PST

Creating Practice Ambassadors From Your Patient Base
Better Communications with Past Patients;

May 14th, 2009 4pm PST

Note: All Webinars will be archived and available for up to 30 days after live viewing at www.TAPAmed.org

 

Click the Image above to view Video.
 

 

Considering a practice expansion, moving into the FAT marketing, taking your MediSpa to the next level?

Greg Washington's Speaking Engagements

2009 Events

February 4

Patients Unlimited Marketing Consultants (PUMC)

Jump Start Marketing 2009

(Preceding the Baker Gordon Symposium)

Miami, FL

http://www.pumc.com

 

June 4

Multi-Specialty Foundation Facial Cosmetic Symposium

The Art of the Successful Patient Consultation Process - Internet Metrics

Las Vegas, NV
http://www.multispecialtyfoundation.com

 

 

February 21 & 22

Medical Aesthetics Expo 2009

Topic is TBD
Los Angeles, CA (Convention Center)

www.medaestheticsconference.com

 

 

 

June 5 to 7th

The Aesthetic Practice Association
www.TAPAmed.org

 
ON-LINE PREVIEW BRIEFS

·          BEST Phone Closing Techniques For Staff

·          In Person Closing Techniques For Staff And Doctors

·          BEST In Person Closing Techniques For Staff And Doctors

·          Empowering Staff To Be Revenue Generators During Challenging Times

·          How To Obtain New Patients Through Your Web Site

·          Three Key Elements Of A Power Web Site

·          Patient Communication Technologies That Work Every Time  

Call for invitation

Due to dramatic changes in the environment PUMC has developed an intensive

Cosmetic Business Boot Camp February 4, 2009

 

Doctors you must do more with less!.  How? Having the right business model and having the right staff that is trained to make every inquiry and consultation count.

The Successful Cosmetic Practice Model  for

Tough Times –MD ONLY

Program details to be posted November 15th, 2008

Strictly Limited Seating   Reduced price  $995

Call 323 756 8371

2008 Events

November 14

The Canadian Laser Aesthetic Surgery Society (CLASS)

Managing Your Laser Marketing In A Challenging Economy

Royal Palm Hotel Scottsdale, AZ

http://www.class.ca/

November 1

Lutronic

Laser Marketing Power In A Tough Economy

(During the American Society of Plastic Surgeons)

Chicago, IL - Fairmont Hotel

http://www.lutronic.com

July 17 thru 19

The American Academy of Anti-Aging Medicine

The Future of the Cosmetic Marketplace

Washington, DC

http://www.worldhealth.net

 

April 27 thru 29
The International Esthetics, Cosmetics & Spa Conferences

What Cosmetic Consumers Want

San Francisco, CA

http://www.iecsc.com

February 22

The American Network of Lipolysis

Injection Lipolysis role in the FAT Market

Collins, CO

http://www.lipolysis-network.com/

 

November 6

Lutronic

Laser Marketing Power In A Tough Economy

(During American Society for Dermatologic Surgery)

Orlando, FL

http://www.lutronic.com

July 18 and 19

Jump Start 2008 Mktg Symposium/Mgrs Academy

Credit Crunch Marketing Solutions for 2008 & Best Practices for Cosmetic Surgery Marketing

Long Beach, CA

http://pumc.com/jumpstart.htm

June 18 thru 22

Multi-Specialty Foundation

Finding New Business Opportunities

Las Vegas, NV

www.multispecialtyfoundation.com

April 25 thru 27

The American Academy of Anti-Aging Medicine

Marketing Age Management Medicine

Orlando, FL

http://www.worldhealth.net

February 8

Alderm PA Marketing Seminar

Successful Marketing of Injection Lipolysis

Miami, FL

http://www.aldermna.com/

 

Past 2007 Events

December 8

MedSculpt™ Marketing Seminar

Marketing MedSculpt™ for LipoDisslove

Houston, TX

http://www.aldermna.com/

August 25

MedSculpt™ LipoDisslove Seminar

MediSpa Start-Up Realities            

The Westin Kierland Resort & Spa

Scottsdale, AZ

www.alderma.com

July 21

Alderm NA

Marketing LipoDisslove
Century Plaza Hotel
Los Angeles, CA

www.alderma.com

 

June 13

Multi-Specialty Foundation

Improve Your Bottom Line, Nuts and Bolts

Bellagio
Las Vegas, NV

www.multispecialtyfoundation.com

April 28

Alderm NA

Marketing LipoDisslove

Century Plaza Hotel, Los Angeles, CA

www.aldermna.com

August 27

4th Annual Medical Esthetic Conference

Moscoe Convention Center
San Francisco, CA

www.sdss.tv

 

August 4 thru 9

National Medical Association Annual Scientific meeting
Opportunities for select NMA Dermatologists in Cosmetic Medicine-“Catch Them by the Skin!”

Hawaii Convention Center, Honolulu, Hawaii

http://nmanet.org

July 27

Patients Unlimited Marketing Consultants

New Directions, New Opportunities, New Vehicles

Loews Hotel, Santa Monica, CA
www.pumc.com

June 3

International Esthetics, Cosmetics & Spa Conference
Successful Marketing of Medical Spa Services

Las Vegas Convention Center
Las Vegas, NV

www.iecsc.com

Recent Wall Street Journal  Management Articles

 Evidence Grows That Consumers Are Pulling Back

 MediSpa: bust or boom?

 

 
Recent Articles
FIRST NAME:  
LAST NAME:  
EMAIL ADDRESS:  
PHONE NUMBER:  
ZIP CODE:  

Click here for more articles and publications

PUMC Online Tutorials

A PUMC Online Tutorial, or Webinar, is similar to an audio conference:  You dial up and listen to the speaker over the phone while you view the handout or presentation on your computer screen.


The following are the upcoming PUMC Online Tutorial topics:

Implementing Cross Promotional Opportunities

To start the new year off, this timely Tutorial-Webinar is the 5th in a series of online trainings the will cover the expert's techniques of putting all of your promotion programs together into one effective, cost efficient system that will drive patients
to your phone, front door and Internet Web site. This is the session you will not
want to miss!

Coming soon...Medical Spa Marketing 101 

Consultation Closure Training (CCT)
        

  
Closing callers or leads into consultation or surgery from a phone call, internet e-mail, current patient, advertising lead, phone inquiry and patient referral can be made easy when your receptionist, patient coordinator, or aesthetician is trained by a PUMC professional to handle cash or credit card patient transactions.
Order the CCT compact disc at the new low price of $99. Offer expires Dec. 31, 2007.

Contact our office at 800-272-8436 to order your CD today.

 

  
PUMC’s training will teach your staff how to expertly communicate with current and future patients on the phone, in the office, and over the Internet. 
One closed consultation equals $4000 - $5000!

  • January 26, 2008 - Phoenix, AZ
  • March 8, 2008 - Newark, NJ
  • May 31, 2008 - St. Louis, MO
  • July 12, 2008 - Los Angeles, CA
Jump Start Marketing Symposium 2008 and Managers Academy

 
The Jump Start Marketing Symposium and Managers Academy will feature timely and critical updates on powerful strategies for Plastic Surgery and MediSpa1 marketing. Greg Washington will present critical and new Medical Spa perspectives during the 2008 Jump Start Marketing Symposium series... "To LipoDisslove or Not"...location tips...staff remunerations issues...Internet hook-up ideas!

  • Jly 18 and 19, 2008  -  Long Beach, CA

What do the clients say?  Click here.

1 Also known as medical spa, medical spas and medi spa or medspa including a franchise but not to be confused with Day Spa 
 

PREVIOUS EVENTS
 
  • Best Practices of MediSpa Marketing
    Thank you for attending the Best Practices of MediSpa Marketing presentation and visiting our Web site.  Handout is available for the attendees of presentation by completing the form below.  If you have attended the presentation but do not have the password, please call our office at (800) 272-8436.

FIRST NAME:
LAST NAME:
EMAIL ADDRESS:
PHONE NUMBER:
ZIP CODE:
PASSWORD:
 

  • The Medical, Spa, and Esthetics Conference
    Topics covered include:  How to grow your practice income base with cosmetic medicine, five proven and powerful MediSpa marketing programs, how to implement tested Internet MediSpa programs

  • Latest Advances in Surgery of the Aging Face
    A multi-specialty, multi-university course, Hilton Head, SC.  Greg Washington was the special guest speaker
     

  • The WSJ "Marketing Maze" Webinar
    The Marketing Maze is a relevant article in light of PUMC’s understanding of the “commodization” of cosmetic procedures. This has been the central topic at PUMC’s Jump Start Marketing Symposia PUMC sponsored a no-charge, online national Webinar discussion group about this article on July 17th, at 12:15 PM, PST.
ARTICLES / PUBLICATIONS
 

Considering a MediSpa1 or medical spa Franchise? Read these articles.

  • "Don't Lose Sight of Your Primary Business"
    by Kevin M. Coffee, Cosmetic Surgery Times

Developing a MediSpa center within an existing cosmetic surgery practice is one of the best ways of creating more major surgery and adding an additional revenue stream to your bottom line. They are also, according to Greg Washington, President and CEO of Patients Unlimited Marketing Consultants, “a good way to run your entire cosmetic enhancement practice into the ground.”  Click here to read the full article
 

  • "Seven Key Indices to Successful Marketing"
    Greg Washington, The Aesthetic Buyers Guide

This article focuses on practice development work performed by PUMC over the last 15 months and key industry marketing trends.  It is based on the detailed practice data that PUMC has accumulated on almost 500 cosmetic surgery, plastic surgery and cosmetic specialty and aesthetic practices audited by PUMC over the last 24 years. Click here to read the full article
 

  • "Technology Provides Aesthetic Surgery Practice Growth Opportunity"
    Greg Washington, The Aesthetic Buyers Guide

Click to read the article: Page 1    Page 2

Back to Recent Articles

PUMC specializes in consultation for: medical spa franchise marketing, medical spa promotion, MediSpa marketing consulting, MediSpa advertising, medical spa website design, medical spa management, MediSpa management consulting, marketing of lasers, Skin resurfacing, light source, Fraxel®, Thermage™, bariatric, Mesotherapy, Featherlift, TreadliftTM- Slift, SwiftliftTM , medical weight loss, Velasmooth® MediSpa public relations, MediSpa incentives and hiring and  employment plans for aestheticians/esthethicians, MediSpa Web site, MediSpa location selection and cosmetic surgery Webinar or e-seminars for cosmetic specialists. These are not Web casts; they are interactive learning sessions.

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