Marketing Advisory# 1
Now is the time to set up a Monday morning weekly scheduled conference with your practice manager to review the plan for the week:
●  It?s time to reassure and your staff
●  Re-establish your in-office seminars
●  Train your staff on the tough time?s Critical issues
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Supporting Links are at the bottom of this column

Marketing Advisory # 2
Establish a practice Advisory Group for patients (six to ten) that have selected you as their aesthetic provider after consulting with or using other medical aesthetic specialists.
● This is not the time to enter the media advertising war
● Better words for your staff to use during the recession.
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Marketing Advisory # 3
There will always be a demand for cosmetic enhancement services! PUMC is confident that practices can do well during these troubled economic times.
What?s the future for the Cosmetic-enhancement industry?
●  Actions to take to stay in the game
●  What forms of advertising and promotion is now working as the best strategy for 2009?
●  Why is PUMC advocating video media on web sites?
● Actions you can take to improve your Internet Video effectiveness 
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Marketing Advisory # 4
Last week's advisory was postponed because of the national election, which I am sure consumed everyone's thoughts during this economically challenging period. It is now time to re-focus and re-define the marketing strategies that will reap you the best return on your efforts and dollars in 2009.
The following suggestions are strategies that will jump start your New Year. Holiday Opportunity
● Internet Versus Yellow Pages  The benefits of Multiple Websites
● Videos On-Line
●  E-Casts and Direct Mailing Tips
● Fee Slashing - Don?t do it!
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Advisory Marketing Brief # 5 
To be posted January5, 2009

(For an advance copy complete the form on

Current events

Visit The Aesthetic Practice Association (TAPA) web site and enroll to attend Webinars on most of these topics.  

THE Aesthetic Practice Association? (TAPA) is a community of physicians, aesthetic extenders and office staff devoted to enterprise growth and professional development. 

At PUMC we too are feeling the pressures of the results of the recession-Credit Crunch that as presented the current economic slowdown and erosion of the American consumer confidence. Therefore, we are hopeful that this complimentary series of Advisory Marketing Briefs will help our clients and friends who have  been instrumental in our business for the past 35 years.