Shoppers turning to Savers!  The Wall Street Journal

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Special Offer! 

Expert Consultation $595* (Value $1,500)

2012  Marketing Plan Assistance! 

WHAT YOU GET

  • Robust ROI Marketing Guide (ready to use PDF format implementation guide)
  • Phone consultation with a senior PUMC consultant
  • A 70 minute DVD of the best of the PUMC Webinar Forum
  • Follow-up summary documentation of recommendations

*OFFER EXPIRES December 31st

 

CALL NOW TO ARRANGE YOUR
CONSULTATION 1.800.272.8463

PUMC's recent national Webinar Forums discovered that our client's priority is to have a marketing plan and strategy that is effective, cost efficient and uses the Internet smartly.

Now you can draw on PUMC's extensive expertise at a fraction of the cost that other cosmetic specialists were required to invest.

For many years PUMC has conducted extensive consultations resulting in the development of advanced marketing plan for a wide variety of cosmetic specialists. There is no other organization that has PUMC's track record.

 

2012 NEW OPPORTUNITIES FOR THE PREPARED COSMETIC SERVICES PRACTICE

Consumers are recovering from a lack of discretionary income and are slow to invest in significant cosmetic surgical enhancements.  Plus new cosmetic services competition now accelerates your need to have 2012 marketing strategies and programs that connect you to patients so you can survive and thrive!

You have a narrow window in the first quarter of 2012 to ensure your practice financial security. PUMC’s observation of tough times, based on our over a quarter of a century of experience of cosmetic services practice management and marketing confirms one major reality... the lack of a specific marketing plan that addresses today’s market dynamics, including a robust Internet component will result in your practice income decline.

Based on 36+ Years of experience and marketing forecasting, PUMC advises you to take the following steps to capitalize on economic trends impacting your practice.

NET 2012 Forecast

  1. Heavy holiday, online merchandising will drain consumers' dollars away from purchasing major cosmetic services in January, February and March of 2012.

  2. Cosmetic services vendors will extend special deals, discounts and rebates to incentivize prospective patients. Results...in a flooding of Eblasts, deals and announcements by your competition to your patients!

  3. Patients and prospective patients are responding to services and specials they are interested in.  Do you have your pulse on the needs of your patients?

4 Actions To Take Now!

  1.  You must carefully plan to promote procedures consumers want in 2012. So, before Mid January, focus on past patients in your files but who are not on your current e-mail lists. Offer incentives to get e-mail addresses and holiday visits to your office. We will show you how to gain actionable intelligence for offers that will generate patients.


  2. It is now critical to Jump Start your staff's marketing IQ with skills to expertly convert every inquiry to a transaction. We can
    train and test your staff’s sales knowledge.


  3. Plan now for 2012 promotional programs. Consumers have made New Year resolutions for a fresh start, including  image makeovers!

  4. Stay in contact with PUMC and enroll in one of the following upcoming Webinars

**Upcoming 2012 Webinars**

January 12th  11:30 AM, EST 11:30 AM PST
Will the 2012 economy and new competitors eat your lunch?- Proactive steps to take

February: TBA
Prevent your reputation from biting you in the butt! - Locate All negative comments & replace with POSITIVE in one simple step

March:  TBA
Showcase your staff's Marketing Skills- Four simple steps to make staff excellent.

To Get Notifications Complete

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To ensure your practice income for the next two to four months call or Email us for a guaranteed satisfaction consultation.

Call: 1800.2.PATIENTS
1800.272.8436

 

ROI WEBINAR FORUM PRESENTATION OVERVIEW
SHIFTS HAPPENED… Time To Optimize Your Practice

2011 REVIEWED
• Profit margins shrunk, lower cost procedures increased
• Minimal invasive procedures are now staple vs. surgical incubators
• Facial procedures and  body contouring growing
• New competition
• Practices grew for those who took bold steps

WHAT YOU MUST DO!


FORECAST #1-ACTION STEPS
A. Use of branded technologies to drive service demand 
B. Brand your service offerings
Tip: Micro branding allows you to use branded technology with your own secret sauce

FORECAST #2 -ACTION STEPS
A. Robust Internet technology your primary marketing vehicle
B. Judicious and smart use of social networking.
Tip: Your practice seminars, webinars, special events, frequent-user programs, E-blast, E-Newsletters, communications

FORECAST #3 -ACTION STEPS

A. The Internet is your practices’ marketing driver. You must be able to measure the
effectiveness of your Internet’s performance on a quarterly basis.
Tip: Require your Internet service provider (ISP) to provide you with Web metric reports and
email conversion statistics for each of your Web sites.
 

FORECAST #4 -ACTION STEPS
STAFFING & GENERATIONAL DIVIDE

A. Staff is your practice’s largest expense. Have a system in place that will track you staff’s ROI
performance.
B. Assess and bridge the generational gap
Tip: All job descriptions must have specific requirements on the employees contribution to
marketing the practice as well as the basic essentials required of any employee.

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15 min VIDEO WEBINAR HIGHLIGHTS

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WEBINAR-2012 MARKETING PLANNING
 

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  • PUMC concluded its 2011, national practice marketing client Webinar-Forum series.  Key data about marketing trends was uncovered that we are now sharing.

  • A Senior Marketing Consultant is prepared to give your 2011 marketing plans a boost. After all, we are the only firm with decades of cosmetic marketing expertise.

  • The following trends from polls conducted during our Forums point to a robust demand for services with increased Internet competition for patients in 2011.

 
Are you considering engaging an expert practice consultant, marketing advisor, surgeon advisor, practice advisor, medical spa consultant or a cosmetic surgery marketing professional to help you with a new practice, new practice location, market analysis, fee/revenue analysis, practice analysis, practice income analysis, income forecast or to select computer marketing software or practice computer software? Or do you just need a little education and coaching from professionals on aesthetic services marketing? Look for more than a marketer or marketeer. You can engage true practice management consultants and Internet experts.  If you desire the best cosmetic surgery practice experts, this site will provide expert advice on plastic surgery marketing, cosmetic plastic surgery marketing or facial surgery marketing with ethical promotion within a budget of time and money.

Practice Promotion Professionals-If you also require increased cosmetic surgery income, cosmetic consultations, more consultations, more consulting, more cosmetic surgery patients, more cosmetic surgery, more cosmetic surgery revenue, more cosmetic surgery consultations or how to reduce practice expense, you are at the right site!  You want cost efficient and ethical cosmetic surgery marketing technology for your practice expansion. To achieve top advertising, promotion and public relations results consider a marketing/medical advertising specialist to transition, expand or grow your practice the right way. Regardless of the advertising media (print or electronic) used to increase revenue, your external promotion and internal promotion require you to have a Practice Manager or Patient Coordinator as your cosmetic surgery phone consultant.

You can get started with staff education by sending the front office and clinical personnel to PUMC’s Patient Care Coordinator seminar or Patient Care Coordinator training to improve their phone skills to advance your service presentation capacity.  A top notch Plastic Surgery Training Consultant may also be needed. Strategic promotion of your cosmetic surgery services will result in ethical practice expansion resulting in the most successful practice in your community. Maybe immediate help is indicated now to start the planning process.  

Promotion Management Professionals-Most cosmetic specialists new to cosmetic surgery delivery find starting a practice or creating marketing plans, business plans and strategies for practice expansion a daunting task. Employing the marketing expertise of  plastic surgery management consultants insures work gets done with precision.  A qualified advisor can provide expert assistance with mystery shopping or secret shopping and surveys of competition, on-site training of your practice staff, documenting your banking package, executing the practice location analysis, practice analysis, practice signage design, refining your presentation of aesthetic surgery, and designing results- tracking systems working with your practice software consultant.  These are all essential promotional elements of a practice assessment to be completed with the projected cosmetic surgery income and cosmetic surgery income-forecasting task as the final step of the assessment process.  After defining a practice identity, cosmetic surgery branding or an Image System (logo, brochure and newsletter) is needed.  Future promotional management will focus on cosmetic referral conversion and your consultation closure ratios.  If future legal issues arise, your practice consultant or practice advisor is in an excellent position as your expert witness in business matters. Are you dealing with a time management issue, selling a practice buying a practice, bringing on a partner or an associate? You will benefit from PUMC's expertise. Who is better qualified to assess or evaluate your entrepreneurial endeavors?

Internet & Web Design Marketing Consultants-PUMC is the original professional cosmetic surgery Internet consultants and plastic surgery Internet specialists.  Cosmetic Internet marketing, surgery Internet marketing, Web site promotion, advanced Internet presentation, Internet for MediSpa and Internet for cosmetic surgery practice and women plastic surgeon specialty sites are PUMC’s specialties.  PUMC services include traffic, shopping carts, site promotion, comprehensive hosting, creative Web site design and comprehensive tracking. Questions about the Internet advertising vs. impact on Yellow Pages advertising

MediSpa Promotion Perfected - A PUMC expert is ready to address your special marketing needs if you are offering: Smart Laser Therapy- Fat Transfer -Liposuction-injection lipolysis networks- injectable -Sclerotherapy - Botox® - Restylane® - CO2 Laser - Collagen - Perlane®- Hyaluronic acid - Endermologie - Laser Hair - Peels - Skin care- Dermatology-Velosmooth-Thermage™ -IPL- Skin Filler Marketing - Facial Enhancement Promotion - Cool Touch - Pulse Light Laser - light source-Fraxel - bariatric-Dermal Filler Marketing-Photopneumatic (PPx) therapy-Mesotherapy-Featherlift-TreadliftTM- Swift lift - SwiftliftTM (Lipo Dissolve marketing Training) - medical weight loss - MediSpa Services -  laser Liposuction - marketing Smart Lipo™  - Smart Liposuction marketing Laserbodysculputing (SM) -  marketing UtraShape - marketing Ultra Shape - MediSpa Closure Ratios - Big Ticket Procedure - Medical Spa Franchise - MediSpa Promotion -MediSpa Expansion - Surgeons Advisors on all New Technologies including Cosmetic Labiaplasty and Vaginoplasty.

General -Yellow Pages Consultants and Advisors - PCC Staffing Training - Target Marketing by Patient Survey and Office Systems Review - New Practice Location Service for Plastic and Cosmetic Surgeons.


1 Also known as medical spa, medical spas and medispa including a franchise, but not to be confused with Day Spa 

PUMC specializes in: medical spa franchise marketing-medical spa promotion-MediSpa marketing-medi spa advertising-medical spa management-MediSpa management- MediSpa public relations-MediSpa incentives and hiring & employment plans for aesthethicians/esthethicians-MediSpa Web sites-MediSpa location selection.  

All Rights Reserved and  Copyright Patients Unlimited Marketing Consultants (PUMC) 2005. For a cosmetic surgery specialist go to Beautify.com.  For a woman cosmetic surgery specialist go to womenplasticsurgeons.com or womenscosmeticsurgeons.com for other surgeons advisors.

Click on the hyperlink for additional information on practice development services.