Now that the economy is in recovery stage the jobs of cultivating your patient base and keeping staff on their toes are now Job #1 and # 2. Shrinking profit margins, new competition, branded non-invasive technologies and surgical techniques give consumer choices that now provider credentials promotion.

Thus, irreversible shifts have taken place for the cosmetic/plastic surgery specialists. It is likely that health care reform uncertainties’ will only accelerate the effects of the revolution now in motion. Creative Internet technologies applied to creative promotion are now your ultimate marketing solutions.

Facial surgery procedures promoted with internal (Internet E-blasts) and external (Internet SEO) did well during the 2009 - 2010 recession and are forecasted to do well going forward. In brief, medical spa types of services that are mostly facial procedures will be the front door for MediSpa and surgical based services. These procedures will be used as inducements, rewards and patient retention programs all practices.  

ABSTRACT - Abstract for Greg Washington's recent article

Article Shifts Happened in 2011-

Time to Optimize Your Practice

Published by Facial Plastic Surgery Clinics of North America

According to Report Linker and other credible research organizations

the cosmetic services market will reach $40 billion dollars or more by

 2013 with a compounded growth rate of 5.2%. Cosmetic surgery

product demand (e.g., dermal fillers and laser dermal resurfacing)

created by manufacturers and suppliers will drive this movement.

Additionally, a growing list of less invasive procedures, products

and home devices are also expected to create new challenges

and consumer awareness regarding the benefits of seeking a specialist

for their facial surgery need.

Are you an existing cosmetic -aesthetic specialist or desiring to convert your existing practice to a cosmetic surgery base or improving your practice's productivity?

Call PUMC. If you are completing a residency or fellowship, the PUMC practice development process is designed to meet your exacting needs to make you immediately productive.

PUMC's 36 years of experience  will aid you to efficiently and ethically create a significant income base while helping you avoid costly mistakes or walking into fierce competition. The PUMC marketing advisor will employ a proven and exclusive practice assessment process to assist the cosmetic specialist in objectively reviewing:

• Start-up issues of a new cosmetic services practice
• A precise income forecast base on careful fee structuring
• Service offering design
• Competition of the current or future practice
• Practice marketing software options
• Practice management software options
• Launching problem-free-MediSpa* services   
• Location and re-location options  
• Sell, buy and practice transition options
• Quality of life as you are making money  
• Facility design and location issues

If any of the above goals are your concerns the PUMC practice surgery practice development team could be your key to achieving your goal and objectives. The PUMC practice development process includes a detailed analysis of your practice, promotional opportunities and obstacles.