Internet/SEO Marketing
By Experts Who Understand Your Practice


Stability...36 years in business
Foresight...1st Cosmetic Internet/Hosting ISP 1995
The Gold Standard...25 Yrs Marketing Training for Aesthetic services
Track Record...700 Marketing Plans
Management Perspective...All Consultants Managed practices

 PUMC Blog


Now that the economy is in recovery stage the jobs of cultivating your patient base and keeping staff on their toes are now Job #1 and # 2. Shrinking profit margins, new competition, branded non-invasive technologies and surgical techniques give consumer choices that now provider credentials promotion.

Thus, irreversible shifts have taken place for the cosmetic/plastic surgery specialists. It is likely that health care reform uncertainties’ will only accelerate the effects of the revolution now in motion. Creative Internet technologies applied to creative promotion are now your ultimate marketing solutions.

Facial surgery procedures promoted with internal (Internet E-blasts) and external (Internet SEO) did well during the 2009 - 2010 recession and are forecasted to do well going forward. In brief, medical spa types of services that are mostly facial procedures will be the front door for MediSpa and surgical based services. These procedures will be used as inducements, rewards and patient retention programs all practices.  


ABSTRACT - Abstract for Greg Washington's recent article

Article Shifts Happened in 2011-

Time to Optimize Your Practice

Published by Facial Plastic Surgery Clinics of North America

According to Report Linker and other credible research organizations

the cosmetic services market will reach $40 billion dollars or more by

 2013 with a compounded growth rate of 5.2%. Cosmetic surgery

product demand (e.g., dermal fillers and laser dermal resurfacing)

created by manufacturers and suppliers will drive this movement.

Additionally, a growing list of less invasive procedures, products

and home devices are also expected to create new challenges

and consumer awareness regarding the benefits of seeking a specialist

for their facial surgery need.


Shifts Happened...Time to Optimize Your Practice-Article  No password required

ROI Marketing Planning Guide  (Contact PUMC for password)


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Are you an existing cosmetic -aesthetic specialist or desiring to convert your existing practice to a cosmetic surgery base or improving your practice's productivity?

Call PUMC. If you are completing a residency or fellowship, the PUMC practice development process is designed to meet your exacting needs to make you immediately productive.

PUMC's 36 years of experience  will aid you to efficiently and ethically create a significant income base while helping you avoid costly mistakes or walking into fierce competition. The PUMC marketing advisor will employ a proven and exclusive practice assessment process to assist the cosmetic specialist in objectively reviewing:

  • Start-up issues of a new cosmetic services practice
  • A precise income forecast base on careful fee structuring
  • Service offering design
  • Competition of the current or future practice
  • Practice marketing software options
  • Practice management software options
  • Launching problem-free-MediSpa* services   
  • Location and re-location options  
  • Sell, buy and practice transition options
  • Quality of life as you are making money  
  • Facility design and location issues

If any of the above goals are your concerns the PUMC practice surgery practice development team could be your key to achieving your goal and objectives. The PUMC practice development process includes a detailed analysis of your practice, promotional opportunities and obstacles. 




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Closing callers or leads into consultation or surgery from a phone call, internet e-mail, current patient, advertising lead, phone inquiry and patient referral can be made easy when your receptionist, patient coordinator, or aesthetician is trained by a PUMC professional to handle cash or credit card patient transactions.

Reg Price $125

Order the Consultation Closure Training CD at the new price of $99.
Special offer extended to June 15, 2011

Contact our office at 800-272-8436 to order your CD today.


*For information on MediSpa1 practice practice development. PUMC also offers cosmetic surgery Webinars or e-seminars.

Practice consultant, marketing advisor, practice advisor, surgeon advisor, medical spa consultant, cosmetic dermatology consultant or a cosmetic surgery marketing professional to help you with a new practice, new practice location, new practice development market analysis, fee/revenue analysis, practice analysis, practice income analysis, income forecast or to select computer marketing software or practice computer software? Or do you just need a little education and coaching from professionals on aesthetic services marketing? Look for more than a marketer or marketeer. You can engage true practice management consultants and Internet experts.  If you desire the best cosmetic surgery practice expert this site will provide expert advice on plastic surgery marketing, cosmetic plastic surgery marketing or facial surgery marketing with ethical promotion within a budget of time and money.

Practice development for the cosmetic practice of tomorrow.


The PUMC's Practice Income expansion Plan

a.       Review of key market data and demographics of your cosmetic, aesthetic, dermatology, ophthalmology or MediSpas practice’s marketing area including cosmetic specialist market saturation, referral source potential and your unique promotion options from a strategic perspective.

b.       Investigation and mystery shopping of your practice and the top competitors that you identify.

c.        Evaluation of your media options and current activities of the competitors.

d.       A critical early examination of your current practice prior to our on-site consultation process. 

e.       Meet with you and your advisors with a preliminary analysis on key indices of your practice before initiating the major consultative work on your practice development

Free patient referrals to cosmetic and plastic surgeons, facial cosmetic specialists, dermatologists, ob/gyns, general surgeons, medical spas, ophthalmologists, vein surgeons, oral surgeons.

f.         Analyze the use of your current facility and any future service offerings you are considering.

g.       Define the marketing data usage functions of your office information system.

h.       Review the cosmetic -aesthetic practice’s plans for any new office equipment or system needs, i.e., lasers, phone system and phone handling procedures.

i.         Critique patient-encounter procedures, the consultation process and follow-up techniques.

j.         Conduct an in-service training for your entire staff on all the prerequisite marketing and promotional issues for the ultimate Cosmetic Surgery Productivity Action Plan and Strategy.

k.        Review your cosmetic -aesthetic practice’s patient communication protocols.

l.         Analyze your skills in presentation of services.

m.     Review all documentation used by both you and your staff during the consultation process including photo albums, computerized imager and letters of testimony.

n.       Create custom and specific recommendations in the form of an Action Plan to include an income projection for your practice, documented Strategic Marketing Productivity Action Plan including a budget guideline and timeline for all promotional activities.

From the cosmetic -aesthetic practice development process you can expect specific recommendations in the form of an income projection or income forecast for your practice, documented Strategic Marketing Action Plan, to achieve the projected income, a budget guideline, and timeline for all promotional activities including:

a.       Training recommendations for the doctor and staff

b.       Facility enhancement recommendations.

c.        Recommendations for service offering including technology, skin care services and skin care offerings

d.       Advertising and promotional campaign for all print media including Yellow Pages.

e.       Recommendations for Image presentation and public relations.

f.         Provider and referral source relations.

g.       Support service.


1 Also known as medicalspa, medical spas and medi spa including a franchise, but not to be confused with Day Spa 

 Practice development services are provided to clients and customers in: Alabama (AL), Alaska (AK), Arizona (AZ), Arkansas (AR), California (CA), Colorado (CO), Connecticut (CT), Delaware (DE), District Of Columbia (DC), Florida (FL), Georgia (GA), Hawaii (HI), Idaho (ID), Illinois (IL), Indiana (IN), Iowa (IA), Kansas (KS), Kentucky (KY), Louisiana (LA), Maine (ME), Maryland (MD), Massachusetts (MA), Michigan (MI), Minnesota (MN), Mississippi (MS), Missouri (MO), Montana (MT), Nebraska (NE), Nevada (NV), New Hampshire (NH), New Jersey (NJ), New Mexico (NM), New York (NY), North Carolina (NC), North Dakota (ND), Ohio (OH), Oklahoma (OK), Oregon (OR), Pennsylvania (PA), Rhode Island (RI), South Carolina (SC), South Dakota (SD), Tennessee (TN), Texas (TX), Utah (UT), Vermont (VT), Virginia (VA), Washington (WA), West Virginia (WV), Wisconsin (WI), Wyoming (WY)  Japan, Australia, England. vendors