AESTHETIC SURGERY AND MEDICAL SPA
that the economy is in recovery stage the jobs of
cultivating your patient base and keeping staff on their
toes are now Job #1 and # 2. Shrinking profit margins, new
competition, branded non-invasive technologies and surgical
techniques give consumer choices that now provider
irreversible shifts have taken place for the
cosmetic/plastic surgery specialists. It is likely that
health care reform uncertainties’ will only accelerate the
effects of the revolution now in motion. Creative Internet
technologies applied to creative promotion are now your
ultimate marketing solutions.
surgery procedures promoted with internal (Internet
E-blasts) and external (Internet SEO) did well during the
2009 - 2010 recession and are forecasted to do well going
forward. In brief, medical spa types of services that are
mostly facial procedures will be the front door for MediSpa
and surgical based services. These procedures will be used
as inducements, rewards and patient retention programs all
- Abstract for
Greg Washington's recent article
Article Shifts Happened in 2011-
Time to Optimize Your Practice
Published by Facial Plastic Surgery Clinics of
According to Report Linker and other credible research organizations
the cosmetic services market will reach $40
billion dollars or more by
2013 with a compounded growth rate of
5.2%. Cosmetic surgery
product demand (e.g., dermal fillers and laser
created by manufacturers and suppliers will
drive this movement.
Additionally, a growing list of less invasive
and home devices are also expected to
create new challenges
and consumer awareness regarding the benefits
of seeking a specialist
for their facial surgery need.
you an existing cosmetic
-aesthetic specialist or desiring to convert
your existing practice to a cosmetic surgery base or improving
your practice's productivity?
Call PUMC. If you are completing a residency or fellowship,
PUMC practice development process is designed to meet
your exacting needs to make you immediately productive.
experience will aid you to efficiently
and ethically create a significant income base while helping
you avoid costly
mistakes or walking into fierce competition. The PUMC marketing advisor will employ a proven and exclusive
assist the cosmetic
specialist in objectively reviewing:
issues of a new cosmetic services practice
forecast base on careful fee structuring
Competition of the current or future practice
marketing software options
management software options
- Launching problem-free-MediSpa* services
and re-location options
buy and practice transition options
of life as you are making money
design and location issues
If any of the above goals are
your concerns the PUMC practice surgery
practice development team could be your key to achieving your goal and
objectives. The PUMC practice
development process includes a detailed analysis of your practice, promotional opportunities and obstacles.
PUMC also offers cosmetic surgery
Webinars or e-seminars.
to help you with a
or to select computer
Or do you just need a little education and
aesthetic services marketing? Look for more than a
You can engage true practice
If you desire the best
this site will provide
Practice development for the cosmetic practice of
BACK TO TOP
Practice Income expansion Plan
Review of key market data and demographics of your
cosmetic, aesthetic, dermatology, ophthalmology or MediSpas
marketing area including cosmetic specialist market saturation,
referral source potential and your unique promotion
options from a strategic perspective.
Investigation and mystery shopping of your practice and the top
competitors that you identify.
Evaluation of your media options and current activities of the
A critical early examination of your current practice prior
to our on-site consultation process.
Meet with you and your advisors with a preliminary analysis on
key indices of your practice before initiating the major
consultative work on your practice development
Analyze the use of your current facility and any future service
offerings you are considering.
Define the marketing data usage functions of your office
practice’s plans for any new office equipment or
system needs, i.e., lasers, phone system and phone handling
Critique patient-encounter procedures, the consultation process
and follow-up techniques.
Conduct an in-service training for your entire staff on all the
prerequisite marketing and promotional issues for the ultimate
Cosmetic Surgery Productivity Action Plan and Strategy.
practice’s patient communication protocols.
Analyze your skills in presentation of services.
Review all documentation used by both you and your staff
during the consultation process including photo albums,
computerized imager and letters of testimony.
Create custom and specific recommendations in the form of an
Action Plan to include an income projection for your practice,
documented Strategic Marketing Productivity Action Plan
including a budget guideline and timeline for all
cosmetic -aesthetic practice development process
you can expect specific recommendations in the form of an income
projection or income forecast for your practice, documented
Marketing Action Plan,
to achieve the projected income, a budget
guideline, and timeline for all promotional activities including:
Training recommendations for the
Facility enhancement recommendations.
Recommendations for service
offering including technology,
skin care services and skin care offerings
Advertising and promotional campaign for all print media
Recommendations for Image presentation and public relations.
Provider and referral source relations.
1 Also known as
medicalspa, medical spas
and medi spa including a franchise, but not to be confused with Day
development services are provided to
clients and customers in: Alabama (AL), Alaska (AK),
Arizona (AZ), Arkansas (AR), California (CA), Colorado (CO),
Connecticut (CT), Delaware (DE), District Of Columbia (DC), Florida
(FL), Georgia (GA), Hawaii (HI), Idaho (ID), Illinois (IL), Indiana
(IN), Iowa (IA), Kansas (KS), Kentucky (KY), Louisiana (LA), Maine
(ME), Maryland (MD), Massachusetts (MA), Michigan (MI), Minnesota
(MN), Mississippi (MS), Missouri (MO), Montana (MT), Nebraska (NE),
Nevada (NV), New Hampshire (NH), New Jersey (NJ), New Mexico (NM),
New York (NY), North Carolina (NC), North Dakota (ND), Ohio (OH),
Oklahoma (OK), Oregon (OR), Pennsylvania (PA), Rhode Island (RI),
South Carolina (SC), South Dakota (SD), Tennessee (TN), Texas (TX),
Utah (UT), Vermont (VT), Virginia (VA), Washington (WA), West
Virginia (WV), Wisconsin (WI), Wyoming (WY) Japan, Australia,