Topics covered include: How to grow your practice income base
with Cosmetic Medicine, Five proven and
powerful MediSpa marketing programs, How to
implement tested Internet MediSpa program
Why invest in a
PUMC Medical Spa consultation?
We at PUMC understand and respect that you strongly desire the
services of an "one-stop shop” medical spa consulting,
advertising and marketing
organization to meet your complete needs, but we know there is no such
organization available today that can provide this capacity. This is still a cottage industry!
We have
an unmatched track record in the cosmetic surgery and medical spa
consulting
movement. Relevant examples --
PUMC was more than instrumental
in organizing the first surgical center-based medical spas in
Tokyo, Japan (1988), Greenville, North Carolina (1989) and Melbourne, Australia
(1995).
We believe that at this time
PUMC has unique capabilities to
meet your exacting medical spa strategic marketing, advertising and planning
needs for practice acceleration for the following reasons:
We are the undisputed industry medical spa consulting experts with 600+ major cosmetic
service clients in four countries serving over 32 years and can
substantiate that fact! Most of these clients have employed
medical spa modalities to build their practices. Go to Google and enter the search phrase
medical spa consulting, MediSpa marketing, medical spa marketing,
cosmetic surgery consulting, cosmetic surgery
marketing, plastic surgery marketing” or any logical variations
and observe where PUMC
ranks and where our competitors rank. This is a result of an 11 year presence on the Internet and
constant updating of our medical spa activities.
For over 25 years
of our 32 year history
PUMC provided management consulting
services to the cosmetic specialty including hands-on
consulting in billing/collections, personnel
management, financial management, computer system design
and facility planning. As a result, although we do not
perform management consultations today, our cosmetic
surgery clients receive marketing and strategic planning
consultations that are precise, thus avoiding some of
the classical costly pitfalls. You need this expertise
as much as you need our marketing expertise!
Leadership in the
cosmetic surgery Internet marketing is
yet another area where we excel.
Relevant examples --
PUMC pioneered the concept of a
cosmetic surgery ISP/Web Service organization almost 11
years ago and we are constantly striving to keep our Web
services on the leading edge of all of the available
Internet technology. Your future Strategic Marketing
Action Plan for Practice Expansion for the year must be
based on employing E-commerce in every aspect of your
advertising and marketing programs. How many of our
competitors can provide you with integrated marketing
solutions you can find at:
http://www.aesthete.com/pumc/web
?
Creativity, a significant portion of the major cosmetic
medical spa industry marketing innovations and new
innovations in progress, started with
PUMC. A partial
list includes:
PUMC’s
national Consultation Closure Training program for staff
(1974), the concept of the Patient Care Coordinator and
specialized training program (1975), the comprehensive
cosmetic surgery Image System of marketing and
promotional tools (1980), Jump Start Marketing Symposium
for the cosmetic surgeons and Practice Managers (1990,
the Managers Academy, previously known as, Cosmetic
Surgeon’s Administrator Academy (1998), the E-commerce Marketing Seminar
(1999), specific to the cosmetic surgery specialist,
and Online Training Tutorials-Webinars for cosmetic surgeons
(2005).
You now need more than a consultant for your project:
you need an experienced, credible and knowledgeable
advisor/partner.
PUMC knows the
medical spa cosmetic
services industry, its players and the mistakes that
have been made better than anyone else. You cannot
afford to make mistakes with your reputation.
When you work with
PUMC’s senior consultants you will
be working with individuals that have hands-on practice
management experience.
PUMC also offers an integrated package of proven support
services that can be employed with precision after your
initial consultation has been completed. Many of these
critical and vital services were introduced to the
specialty of cosmetic surgery by PUMC over the past 32
years and are now copied by our competitors.
If you desire, you will be working with the President
and leader of PUMC, who is a former employee of two of
the world’s most respected business organizations: Merck
and Company and IBM, as well as a former Practice Manager
managing a medical center of physicians and a staff of 60
employees.
PUMC knows who the real experts are in the areas where
we do not have the specific expertise you need and could
save you more than our fees in one possible overstep or
mistake!
PUMC knows the wants, needs and expectations of the
cosmetic services consumer base with more than two
decades of experience including observation,
experimentations and focus group studies.
A PUMC Online Tutorial or Webinar
is similar to an audio conference: You dial up and
listen to the speaker over the phone while you view the
handout or presentation on your computer screen.
PUMC’s training will teach your staff how to expertly
communicate with current and future patients on the phone,
in the office, and over the Internet.
One closed consultation equals $4000 - $5000!
The
Jump Start Marketing Symposium and Managers Academy will feature timely and
critical updates
on powerful strategies for Plastic Surgery and MediSpa1
marketing.
The WSJ "Marketing Maze" Webinar The Marketing Maze
is a relevant article in light of PUMC’s understanding of the
“commodization” of cosmetic procedures. This has been the
central topic at PUMC’s
Jump
Start Marketing Symposia. PUMC sponsored a no-charge,
online national Webinar discussion group about this article on
July 17th, at 12:15 PM, PST.
Considering a MediSpa1 or medical spa Franchise? Read these
articles.
"Don't Lose Sight of Your
Primary
Business" by Kevin M. Coffee, Cosmetic Surgery Times
Developing a MediSpa center
within an existing cosmetic surgery practice is one of the best ways
of creating more major surgery and adding an additional revenue
stream to your bottom line. They are also, according to Greg
Washington, President and CEO of Patients Unlimited Marketing
Consultants, “a good way to run your entire cosmetic enhancement
practice into the ground.”
Click here to read
the full article
"Seven Key Indices to
Successful Marketing" Greg Washington, The Aesthetic Buyers Guide
This article focuses on
practice
development work performed by PUMC over the last 15 months and
key industry marketing trends. It is based on the detailed
practice data that PUMC has accumulated on almost 500 cosmetic
surgery, plastic surgery and cosmetic specialty and aesthetic
practices audited by PUMC over the last 24 years.
Click here to read
the full article
"Technology Provides Aesthetic
Surgery Practice Growth Opportunity" Greg Washington, The
Aesthetic Buyers Guide
PUMC specializes in
consultation for: medical spa franchise marketing,
medical spa promotion, MediSpa marketing consulting, MediSpa advertising,
medical spa website design, medical spa management, MediSpa management consulting, marketing of lasers, Skin resurfacing,
light source, Fraxel, Thermage, bariatric, Mesotherapy, Featherlift, TreadliftTM-
Slift, SwiftliftTM , medical weight loss, Velasmooth-MediSpa
public relations, MediSpa incentives and hiring and employment plans for
aestheticians/esthethicians, MediSpa Web site, MediSpa location selection
and cosmetic surgery Webinar or
e-seminars
for cosmetic specialists.
There is now a trend in Canada for family
practices (GP) to start up MediSpas or medical spas. We are
forecasting that GPS will soon operate Medical spas in the US.
