Marketing Training for Managers of Plastic / Cosmetic Surgeons - Marketing Symposium for Cosmetic Specialists - Medical Spa, lipoDissolve - Internet Marketing, Marketing consultants

The Manager's Role

The managers skills inventory
Your management style and how to maximize results
Game plan for improvement
Effective management tools
Delegation methods
Effective communication techniques
Managing the practice under economic fire
Know when to say ”uncle”
Defining information system needs

The Practice Manager and Doctor’s Team

Putting together your management team…Who’s a member?
Doctor and Manager’s personalities…How to complement them
Doctor and Manager’s work habits and how to complement them
Doctor and Manager’s idiosycrasies and how to complement them
Effective communication between the manager and the doctor
Define the doctor’s goal and objectives
Set up priorities to meet the goal and objectives
Establish routine communication sessions between doctor and manager
Confirm chain of command
Find the doctor’s “hot buttons”

The Manager As a Staff Team Builder

Profession and patient relationship ratings
How to find, hire and retain market-ready staff
How to weed out distracters
Motivating and incentivizing the team during the consumer spending slow down
How to create a team marketing mindset to overcome the external economic forces
Turn each staff member into revenue generators
Staff time management made easy
Different practice models and the issues affecting staffing
What’s your model?…You can make it work
How to educate, train and implement new programs with your staff
Who’s on first…..Making the staff accountable for marketing

Panel Discussion

Management Team's Collective Credentials

Lou Haggerty is Senior Vice President of PUMC and has been a member of PUMC’s professional consulting staff for more than two decades. Ms. Haggerty serves as the leader of PUMC’s Management Consulting Team, the Internet Technology team, as well as the Director of PUMC’s training services. Through PUMC’s facility management services Ms. Haggerty has also worked as a contracted practice manager for several cosmetic specialty practices including MediSpa^1. She is the chief implementation specialist for marketing and management recommendations made by PUMC.

Yvette Manard, MPH is a key PUMC strategist who has worked closely with Mr. Washington on PUMC’s innovations. Ms. Manard is one of PUMC's top contributor to PUMC’s strategic market research, advertising and promotion, training and staff development, and new product development. The principal focus of Ms. Manard’s activities is the creation and retention of a profitable patient base for a broad spectrum of healthcare providers including cosmetic specialists, physicians, and hospitals focused on discretionary income.

Janet Jordan, CMA-Guest Faculty
Janet Jordan - as a certified medical assistant and a medical business administrator Janet Jordan brings a unique perspective to the PUMC team. Her practical experience in the clinical, surgical and administrative sides of the medical office and surgery center is vast. She has worked in clinics ranging in size from the one girl office up to 70-physician multi-specialty clinic. She has spent the last 15 years as the manager of cosmetic and reconstructive surgery for a facial plastics clinic, medical spa and certified ambulatory surgery center in Kirkland, Washington.

[1] For Managers of cosmetic specialty practices only.

Attendees of the upcoming Los Angeles Symposium-Contact PUMC for instructions to participate in the blog and follow-up cosmetic surgery marketing Webinar or e-seminar (These are not Web casts; they are interactive learning sessions)

Learn more about the skills of owning your market by attending PUMC's Jump Start Marketing Symposium, Webinar or e-seminars and workshops.

Jump Start Sampler

Click on the hyperlink for additional information on practice development services.

Click for a: Complimentary Consultation

Cancellations: You may request a cancellation by submitting written notice or by calling PUMC 30 days prior to each symposium. A refund, less a $250 service charge for Jump Start and 25% for Managers Academy, will be remitted. Cancellations less than 30 days prior to the either symposium shall forfeit one half of the registration fee. No refund will be extended 10 days prior to the symposium.

Board certified plastic surgeons, board certified facial plastic surgeons, woman plastic surgeons, woman cosmetic surgeons, Canadian Plastic Surgeons, surgeon and members of: American Medical Association, American Academy of Cosmetic Surgeons, American Society of Ophthalmic Plastic and Reconstructive Surgery, American Academy of Facial and Reconstructive Plastic Surgery, The Australian Society of Plastic Surgeons, American Society of Plastic Surgeons, National Medical Association ASPS, ASPRS, ASAPS, , AMA, AACS AAFPRS, and NMA.

These providers offer: abdominoplasty, aesthetic, alpha hydroxy treatments, AHAs, Articoll, Artefill, augmentation, beautify, blepharoplasty, blepharoplasty, body contouring, Botox injections, Botox, breast augmentation surgery, breast augmentation surgery, breast augmentation, breast enhancement, breast enlargement, breast enlargements, breast implants, breast implants, breast lift, breast reduction surgery, breast reduction, breast surgery, brow lift, butt lift, cellulite, Cellulite reduction, cheek augmentation, chemical peel, chin augmentation, collagen, computer imaging, cosmetic surgeon, cosmetic surgery advisor, cosmetic surgery consultant, cosmetic surgery experts, cosmetic surgery, cosmetic, dermabrasion, dermatology, doctor, ear surgery, education, electrolysis, Endermologie, endoscopic, endoscopy, enhancement, eye surgery, eyebrow lift, eyelid lift, face lift, facelift, facial implants, facial lipo suction, facial liposuction, facial peels, facial plastic surgery, facial surgery, feather lift, fitness, health, forehead lift endo, forehead lift, fuller lips, glycolic treatments, hair removal, hair restoration, hair, transplant, Hylaform, lip enhancement, facial contouring, implants, laser hair removal, laser peel, laser resurfacing, laser skin resurfacing, laser surgery, laser, lifts, lip augmentation, liposculpture, lipo sculpture, liposuction equipment, liposuction surgery, liposuction, male breast reduction, medical spa, medical spa, MediSpa, microdermabrasion, microsurgery, nasal, neck lift, neurosurgical, nose job, nose reshaping, nose surgery, nose surgery, nose, nose job, nosejob, Obaji, otoplasty, Perlane, permanent hair removal, plastic surgeons, plastic surgery, plastic surgical operation, radiance, reduction, Remover, Restylane, resurfacing, Retin-A, rhinoplasty, rhinoplasty-complete, rhinoplasty-partial, rhinoplasty, skin care, skin rejuvenation, skin, aging, spa, surgery, breast, thermage, tumescent, tummy tuck, ultrasonic, vein therapy, vein, treatment, wrinkles, young, face, youth, zyderm, Fraxel,Thermage®,ThermaCoolTM-bariatric, Mesotherapy,,Featherlift, TreadliftTM, SwiftliftTM Swift Lift, medical weight loss, Velasmooth Contour, Thread Lift, Lipo,,Laser,MesoLift™, MACS Lift, SmoothbeamTM, Light source technology, and lipodissolve. PUMC specializes in marketing laser Liposuction, marketing Smart Lipo (TM), marketing Laserbodysculputing (SM), marketing UtraShape, marketing Ultra Shape.